Atlantic Featured in Packworld Magazine

Stepping up to the challenge

Sierra works with major flooring suppliers like Armstrong, Mohawk, and Pergo, taking full-sized sheets or rolls of flooring, including carpets, vinyl, and hardwoods, and cutting them down to consumer-friendly sizes for retail display. They ship the 10-pack samples on a skid to a consolidator that picks and packs them to fulfill individual orders. Store personnel then open the packages and place the samples in a retail display so do-it-yourselfers can take them home to see how they’ll look in their own environments. It is up to the stores to dispose of the packaging, which can pile up quickly.

Before they switched to a new packaging system, Sierra had to be sure any changes they made would be an improvement throughout the distribution chain. They worked with packaging distributor Atlantic Packaging to help them examine their goals, as well as the pros and cons of potential solutions. “When we first came across Atlantic, we were impressed with their ability to provide full packaging systems and support, including material, equipment, training, and maintenance,” says Jones. “They brought a valuable level of expertise and service to the table.”