More and more consumers are demanding information about the food they’re buying. They want to know where it was grown and how it was grown. Retail sellers recognize this fact and are also acutely aware of food safety concerns when it comes to fresh produce.
Food safety hinges on the ability to trace a packaged food to its origin, especially when we’re dealing with fresh fruits and veggies that can be linked to a particular farm and to a particular packaging facility. In fact, it’s critical to be able to trace our fresh food throughout the entire supply chain.
The Produce Traceability Initiative (PTI) has been developed to help standardize case-level electronic traceability in the produce industry. Growers are adopting these standards as retailers such as Walmart, Costco, and Whole Foods announce their support and make PTI compliance a pre-requisite for supplier partnerships.
Compliance with PTI means that packers need case coding and traceability systems linked to the printing of PTI barcodes on cases. Packaging consultants and specialized printers who work directly with food packaging can help packers get set up with this level of labeling, coding, and HP Printing.
If consumer and retail pressure are not enough, brand owners and packers must also be aware of the impending requirements of the Food Safety Modernization Act (FSMA). Batch/Lot level requirements and advanced record keeping will soon be a legal requirement.
Why not let the experts at Atlantic Packaging work with you to get ahead of the curve and limit your liability in the event of a catastrophic recall?
Atlantic provides our customers with a unique combination of packaging expertise, equipment, and printing capabilities ideal for PTI and FSMA barcoding applications. Contact us to learn how we can help you become PTI compliant, understand FSMA and get out ahead of the curve.