This fall, we visited our customer, Mother Earth Brewing, in Kinston, NC. They’re a leader in the regional craft brewing scene and produce a full line of beers including an award-winning Kolsch, an IPA, a Belgian Witt, and a Munich Dunkel, among others. We spoke with them about their company, their operation, and the importance of maintaining quality and integrity in everything they do.
During our visit, we learned that not only does Mother Earth Brewing produce an excellent and much-sought-after product, but also that this company is invested in revitalizing the community around a small North Carolina town.
The Magic Mile
In its heyday, downtown Kinston was a shopping destination for every manner of household and consumer products, from cars and clothes, to hardware and farm equipment. It was known back then as the Magic Mile. But as the mall and bigger box stores moved into the area, the downtown strip soon became obsolete and, eventually, vacant and run-down.
Mother Earth Brewing was founded in 2008 by visionary leaders, Stephen Hill and Trent Mooring along with Josh Brewer, who committed to renovating an “ugly duckling” building in the center of downtown Kinston into what is now a showcase brewery. Together with local restaurant, The Chef and the Farmer, they have become the anchors of a town making a steady and deliberate comeback centered around food, drink, and entertainment.
Building a Brand with Character
All the while, Mother Earth Brewery has focused on building their brand with character. From the exposed brick and beam of the brewery, to the bold colors, big windows, and LEED certified construction, this company is fully engaged in the intention and story behind everything it produces.
Take their award-winning beer, for example; the central focus of the business. Each beer they make is characterized with a theme and emotional pulse as told through the custom artwork on the labels as much as through the flavors. Sisters of the Moon IPA brings you right to the mood of a late-night campfire. Park Day has you outside, feeling relaxed in the warm sun while Snow Flurry transports you to the wooded trails on a cold winter day.
What’s in a Label?
With such an emphasis placed on the character and story of their brand, their labels play an important part in the Mother Earth experience. We’re honored to be trusted with the responsibility of printing and supplying their labels, working closely with the packaging manager in charge of channeling 12 ounces of beer into every bottle.
Our goal is to make his life easy when it comes to labels and label application. Our sales and customer team strive to be as prompt, responsive, efficient, and as helpful as possible.
We are grateful to have Mother Earth Brewing as a customer and we look forward to all the good they will do for Kinston and eastern North Carolina in the years to come.
Watch our other Customer Spotlights and learn more about how Atlantic interacts with business and industry everyday: atlanticpkg.com/testimonials.