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Business North Carolina Publishes Feature Story on Atlantic’s Carter Family


Atlantic’s CEO Rusty Carter, President Wes Carter, and Vice President Scott Carter spoke with Business North Carolina about Atlantic’s growth, success, and future for the publication’s September issue.

The feature piece, written by Mike MacMillan with photos by Andrew Sherman, takes a deep dive into the Carter family’s thoughts on all things Atlantic.

The article starts off by discussing Atlantic’s growth despite the Covid-19 pandemic and high inflation rates. The business is expanding quickly and making a large capital investment of $40 million in an air filter frame manufacturing facility in Dallas, Texas.

This section is followed by a segment on Atlantic’s over 75 year history. The Carters’ go on to discuss their thoughts on packaging industry trends, the Solution Center, and the rise of e-commerce.

The piece concludes with details about Atlantic’s sustainability efforts. Atlantic’s A New Earth Project initiative, a program that aims to rid the world’s oceans, lakes, and rivers of plastic pollution, is highlighted as well as the business’ efforts to achieve stretch film circularity by investing in stretch film recycling equipment and monitoring stretch film application.