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Let Your Shrink Sleeves do the Talking

Let Your Shrink Sleeves do the Talking

Labels and shrink sleeves are among the most important aspects of product packaging for bottles and containers.  These help sell your product on the retail shelves and are what the consumer interacts with every time they use your product.

Your labels and shrink sleeves have a lot of heavy lifting to do.

Shrink Sleeves are ideal on bottled products for beverages, drinkable yogurts, shampoos, beauty products, household and automotive items.  They offer full body, 360° graphics to show off your brand and tell your customers all they need to know about your product. A shrink sleeve can use this kind of real estate to influence consumer buying decisions in the micro- seconds they take to scan the shelves.

At Atlantic, we specialize in creating shrink sleeves for customers starting with the design and printing all the way through bottle application. Our 3D Proofing and Quality Control processes ensure consistency and quality for every print run.  And we can handle tamper evident seals as well as sleeves for multi-packing.

For all your label and shrink sleeve needs, partner with Atlantic and let your labels do the talking.

Contact Us to Learn More

How Shrink Sleeve Packaging Influences Consumer Buying Decisions

How Shrink Sleeve Packaging Influences Consumer Buying Decisions

Getting your product to stand out on retail shelves and to communicate the right message to buyers is critical for the micro-second decision making process that often defines our retail purchases.

Shrink Sleeves Mean More Real Estate for your Brand

Your product packaging along with the display of your products in the store can heavily influence consumer decision making.  For bottled items, such as beverages, drinkable yogurts, shampoos, beauty products, household and automotive items that you would find in a retail store, using a shrink sleeve provides the opportunity to use the entire bottle or container to show off your brand and provide valuable information.

How Does This Impact on the Buying Process?

This packaging real estate can have a significant impact on the well-researched stages of the buying process:

  • Need awareness and recognition
  • Search for product information
  • Product evaluation and alternatives
  • Decision and purchase
  • Post-purchase use and evaluation

Marketers and designers use the space on the full container shrink sleeve to incorporate  appropriate colors, engaging graphics, and catchy text that will help establish your brand and also prompt a need for the product.  There is room for information that the buyer will need, including nutritional info, ingredients, or instructions.

Revealing Features

You can also use the shrink sleeve full body packaging to reveal features that may appeal to the buyer in their product evaluation process. Is the food organic or low fat? Does the packaging make the food or beverage product easy to consume? Is a health or beauty product recommended by professionals? Is the automotive product featured in a magazine?  Has it earned any awards or recognition?

Revealing these features has the added benefit of influencing the decision and purchase stage with a convincing message as to why your brand provides the best product to fulfill this particular need.

Brand Loyal Buyers

Truth in advertising, specifically with your packaging in this case, is key to making sure that the post-purchase evaluation produces a future brand-loyal buyer of your products.  Did you deliver what you promised on the packaging? If so, then your buyer might explore other products in your brand.  They may also recommend your brand to their friends.

Converting a single sale in the retail store could have exponential effects on future sales.

Finding the Right Printer for your Shrink Sleeves

Roll of Shrink Sleeves

The full body space available on a shrink sleeve allows product marketers and designers the freedom to stimulate all of the factors involved in consumer decision making.  However, some constraints need to be observed in order to have the best, most effective design.  The right printing and packaging company will have the experience and expertise in shrink sleeve production to educate your designer on best practices.

At Atlantic Printing & Graphics, we have a customer service and prepress team to guide you to finding the best design techniques specific for shrink sleeves.

Testing, Testing

Through advanced 3D visualization software and test runs before the sleeve goes to print, we can determine what area of the sleeve will have distortion when it is fitted to the container, which may cause changes in the design or layout. We can also determine how the graphics and more detailed information on the sleeve will line up, which may also affect the design. In addition, we have a stringent quality control process to ensure that colors match up to any other label or carton packaging you create in our print shop.

We are committed to helping you produce the best possible packaging to represent your brand in retail stores. Trust our experts to create and print shrink sleeve packaging that will work overtime to sell your product on the shelves.

Contact us today to learn more.

Labeling, Coding, and HP Printing for Food Packaging

Labeling, Coding, and HP Printing for Food Packaging

More and more consumers are demanding information about the food they’re buying. They want to know where it was grown and how it was grown. Retail sellers recognize this fact and are also acutely aware of food safety concerns when it comes to fresh produce.

Food safety hinges on the ability to trace a packaged food to its origin, especially when we’re dealing with fresh fruits and veggies that can be linked to a particular farm and to a particular packaging facility. In fact, it’s critical to be able to trace our fresh food throughout the entire supply chain.

The Produce Traceability Initiative (PTI) has been developed to help standardize case-level electronic traceability in the produce industry. Growers are adopting these standards as retailers such as Walmart, Costco, and Whole Foods announce their support and make PTI compliance a pre-requisite for supplier partnerships.

Compliance with PTI means that packers need case coding and traceability systems linked to the printing of PTI barcodes on cases. Packaging consultants and specialized printers who work directly with food packaging can help packers get set up with this level of labeling, coding, and HP Printing.

If consumer and retail pressure are not enough, brand owners and packers must also be aware of the impending requirements of the Food Safety Modernization Act (FSMA). Batch/Lot level requirements and advanced record keeping will soon be a legal requirement.

Why not let the experts at Atlantic Packaging work with you to get ahead of the curve and limit your liability in the event of a catastrophic recall?

Atlantic provides our customers with a unique combination of packaging expertise, equipment, and printing capabilities ideal for PTI and FSMA barcoding applications. Contact us to learn how we can help you become PTI compliant, understand FSMA and get out ahead of the curve.

Labels and Packaging

Labels and Packaging

When it comes to packaging, labels are a critical part of the process, from barcoding to product identification, all the way through to retail labels.

Label printing and application are a specialized segment of the packaging industry and Atlantic is committed to offering full service labeling capabilities.  We have presses and press operators to generate the labels you need as you need them (see Labels in our Printing & Graphics division) and we have equipment resources and integration knowledge with Don Stewart, our in-house label expert (see our Consultants page).

Don has been working with labeling equipment and materials throughout his career, furthering his knowledge with each advance in technology.  His expertise is called upon in every industry we’re involved in, from automobiles to toys, tools, cleaning products, produce, poultry, and more. Don is also educated in the unique requirements and government standards that apply across all these different industries.

In addition to Don’s expertise, Atlantic also invests in the equipment that can keep up with the demand for increasingly more advanced requirements for barcoding and labels, including digital labelers for customized and smaller runs.  Terie Syme (also featured on our Consultants page and in the video below) is our go-to person for anything related to label printing and prepress and she makes sure that our customers get the best quality labels to meet their demands.

Count on Atlantic for all your labeling needs and be sure to explore our Printing & Graphics division to learn more about our printing capabilities.

Food Labels and Labeling Systems

Food Labels and Labeling Systems

In addition to food product packaging materials, Atlantic offers solutions for food product labels and high performance labeling systems.

Our label division expands this offering even further with full in-house high quality service from graphic design, to computer-to-plate, to high definition printing and specialty converting.

Labeling Equipment

Atlantic’s labeling equipment specialists will work with your production line on a full range of label printers and applicators from table tops to print and apply to high-speed in-line systems. Let our engineering team and label specialists provide the system and the label to reduce your overall labeling costs.

Digital Printing – Labels and Sleeves

Our 7 color digital printing allows us to hit a wide gamut of colors beyond traditional four color process. The ability to print on tags, films and foils, along with multiple finishing options, offers expanded possibilities to accentuate high-end graphics and unique effects. This digital printing offers speed, unsurpassed quality, security printing, and low minimum orders along with the economy and flexibility of no plates.

Contact us today to see how our comprehensive food packaging and labeling materials and services can benefit your operation: 1-800-722-5841

Atlantic Printing & Graphics

A look behind the scenes at the printing process at Atlantic Printing & Graphics. See the industrial tools members of our team use to efficiently create professional, high quality printed products for a huge variety of uses and industries.

Watch as raw materials are transformed into labels, folded cartons, product inserts, and much more.

Atlantic Printing & Graphics’ state of the art manufacturing floor allows the flexibility to handle quick turnaround projects, as well as high volume printing orders. By integrating several technologies we can handle all aspects of complex print jobs such as multi-color folded cartons, all under one roof. This shortens production time and keeps costs down.

Atlantic Printing and Graphics also offers full service design services. Turn to our talented graphic artists to design high quality packaging for just about any product. Cut down on confusion between design and production by working with our closely integrated teams. We make use of the latest technology for color calibration, quality control, proofing, and more to improve efficiency and the finished product.

To learn more about the printing capabilities of Atlantic Printing and Graphics simply call 1-800-722-5841.