Labels and shrink sleeves are among the most important aspects of product packaging for bottles and containers. These help sell your product on the retail shelves and are what the consumer interacts with every time they use your product.
Your labels and shrink sleeves have a lot of heavy lifting to do.
Shrink Sleeves are ideal on bottled products for beverages, drinkable yogurts, shampoos, beauty products, household and automotive items. They offer full body, 360° graphics to show off your brand and tell your customers all they need to know about your product. A shrink sleeve can use this kind of real estate to influence consumer buying decisions in the micro- seconds they take to scan the shelves.
At Atlantic, we specialize in creating shrink sleeves for customers starting with the design and printing all the way through bottle application. Our 3D Proofing and Quality Control processes ensure consistency and quality for every print run. And we can handle tamper evident seals as well as sleeves for multi-packing.
For all your label and shrink sleeve needs, partner with Atlantic and let your labels do the talking.
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Getting your product to stand out on retail shelves and to communicate the right message to buyers is critical for the micro-second decision making process that often defines our retail purchases.
Shrink Sleeves Mean More Real Estate for your Brand
Your product packaging along with the display of your products in the store can heavily influence consumer decision making. For bottled items, such as beverages, drinkable yogurts, shampoos, beauty products, household and automotive items that you would find in a retail store, using a shrink sleeve provides the opportunity to use the entire bottle or container to show off your brand and provide valuable information.
How Does This Impact on the Buying Process?
This packaging real estate can have a significant impact on the well-researched stages of the buying process:
- Need awareness and recognition
- Search for product information
- Product evaluation and alternatives
- Decision and purchase
- Post-purchase use and evaluation
Marketers and designers use the space on the full container shrink sleeve to incorporate appropriate colors, engaging graphics, and catchy text that will help establish your brand and also prompt a need for the product. There is room for information that the buyer will need, including nutritional info, ingredients, or instructions.
You can also use the shrink sleeve full body packaging to reveal features that may appeal to the buyer in their product evaluation process. Is the food organic or low fat? Does the packaging make the food or beverage product easy to consume? Is a health or beauty product recommended by professionals? Is the automotive product featured in a magazine? Has it earned any awards or recognition?
Revealing these features has the added benefit of influencing the decision and purchase stage with a convincing message as to why your brand provides the best product to fulfill this particular need.
Brand Loyal Buyers
Truth in advertising, specifically with your packaging in this case, is key to making sure that the post-purchase evaluation produces a future brand-loyal buyer of your products. Did you deliver what you promised on the packaging? If so, then your buyer might explore other products in your brand. They may also recommend your brand to their friends.
Converting a single sale in the retail store could have exponential effects on future sales.
Finding the Right Printer for your Shrink Sleeves
The full body space available on a shrink sleeve allows product marketers and designers the freedom to stimulate all of the factors involved in consumer decision making. However, some constraints need to be observed in order to have the best, most effective design. The right printing and packaging company will have the experience and expertise in shrink sleeve production to educate your designer on best practices.
At Atlantic Printing & Graphics, we have a customer service and prepress team to guide you to finding the best design techniques specific for shrink sleeves.
Through advanced 3D visualization software and test runs before the sleeve goes to print, we can determine what area of the sleeve will have distortion when it is fitted to the container, which may cause changes in the design or layout. We can also determine how the graphics and more detailed information on the sleeve will line up, which may also affect the design. In addition, we have a stringent quality control process to ensure that colors match up to any other label or carton packaging you create in our print shop.
We are committed to helping you produce the best possible packaging to represent your brand in retail stores. Trust our experts to create and print shrink sleeve packaging that will work overtime to sell your product on the shelves.
Contact us today to learn more.
More and more consumers are demanding information about the food they’re buying. They want to know where it was grown and how it was grown. Retail sellers recognize this fact and are also acutely aware of food safety concerns when it comes to fresh produce.
Food safety hinges on the ability to trace a packaged food to its origin, especially when we’re dealing with fresh fruits and veggies that can be linked to a particular farm and to a particular packaging facility. In fact, it’s critical to be able to trace our fresh food throughout the entire supply chain.
The Produce Traceability Initiative (PTI) has been developed to help standardize case-level electronic traceability in the produce industry. Growers are adopting these standards as retailers such as Walmart, Costco, and Whole Foods announce their support and make PTI compliance a pre-requisite for supplier partnerships.
Compliance with PTI means that packers need case coding and traceability systems linked to the printing of PTI barcodes on cases. Packaging consultants and specialized printers who work directly with food packaging can help packers get set up with this level of labeling, coding, and HP Printing.
If consumer and retail pressure are not enough, brand owners and packers must also be aware of the impending requirements of the Food Safety Modernization Act (FSMA). Batch/Lot level requirements and advanced record keeping will soon be a legal requirement.
Why not let the experts at Atlantic Packaging work with you to get ahead of the curve and limit your liability in the event of a catastrophic recall?
Atlantic provides our customers with a unique combination of packaging expertise, equipment, and printing capabilities ideal for PTI and FSMA barcoding applications. Contact us to learn how we can help you become PTI compliant, understand FSMA and get out ahead of the curve.
Retail packaging for consumer goods is a critical part of your overall marketing campaign. Studies have determined that consumers’ buying decisions are heavily influenced by product packaging. Research has even dissected which aspects of the packaging has the greatest influence on buyers, including colors, images, innovation, and brand values.
Consider Your Overall Marketing Strategy
In order to make the most of your product packaging, it’s important to consider your overall marketing strategy and incorporate your messaging into your product package. Use your logo, brand colors, tagline, and consistent fonts as well as any images or messages that correspond to all of these.
For instance, if your brand is more fun and playful, consider using fun facts, trivia, or “did you know” type of elements in your packaging. If your brand is more elegant and upscale, think about simplifying the package with sleek colors and patterns that match your branding.
Trust and Professionalism
Excellent packaging using labels, sleeves, or cartons will make an impact on the buyer who may have dozens of options competing with your product on the shelves.
Modern, professional packaging conveys a level of trustworthiness in your brand. Consistency in colors and branding across substrates and across other advertising platforms where consumers may have seen your product such as print ads, Facebook ads, twitter posts, and your website communicates professionalism that buyers can trust.
Colors, Fonts and Graphics
The famous and early pioneer of abstract painting, Wassily Kandinsky, is credited with matching colors to moods with his Color Theory. His ideas are used widely in branding and marketing strategies to communicate the right tone for the product.
Yellow can be warm as in earth tones but also exciting as in loud brass instruments. Yellow is used in packaging to convey energy and positivity. Blue connotes peacefulness, calm, and focus. This can be very good for reinforcing trust and dependability for your brand. Red transmits strength, joy, and passion which can be used to make consumers feel excitement about your product.
In general, brighter colors are more playful while white or light colors are more clean and simple and black or dark colors are serious and powerful. Green is often associated with products that are environmentally friendly and brands that are natural and earth conscious.
In a world largely driven by online social sharing, your packaging efforts can provide ripple effects for your overall marketing. If the package is special enough and is an excellent showcase of your brand, it can inspire consumers to share photos of it on Instagram, Facebook, Twitter, and LinkedIn. These social shares are powerful testimonials for your brand and can harness the power of your loyal customers to build trust and word-of-mouth recommendations.
Where Do I Find Such Excellent Packaging?
Finding a printing and packaging company that you can trust with your brand is key to launching a successful product marketing campaign. Atlantic Packaging was established in 1946 and we are trusted by major consumer manufacturers with their retail packaging including labels, sleeves, cartons. We also handle equipment, materials, design and automation of full packaging lines including stretch wrapping, shrink packaging, flexible packaging and more.
Contact Atlantic today to find out how our people, our processes, our experience, and our expertise can help your product packaging align with your overall marketing efforts to give you an edge over the competition.
Related Posts: Fresh Ideas for Packaging Fruits and Veggies, Labels and Packaging
Sources: Decisions, Decisions… How Does Product Packaging Affect What You Buy?, How Colour Communicates Meaning, Color Theory according to Wassily Kandinsky, The Science of Colors in Marketing
Folding cartons are used for a wide variety of retail and wholesale packaging, from medical device to food, health and beauty items, and industrial products.
Atlantic is heavily involved in folding carton design, manufacturing, and printing for all these industries and more. We are privileged to have Danny Woodlief, a custom designer for folding cartons, among our extremely talented staff (look for Danny among our Consultants). Danny has spent his 30-year career working with folder-gluers, high-speed die cutting machines and custom packaging design. He was instrumental in scaling Atlantic Printing & Graphics division into the current 65,000 sq. ft. Tabor City facility and developing our folding carton operation.
Danny works directly with our customers to understand their unique specifications for cartons and presents designs that can meet these needs, including snap-lock and auto bottoms, tuck ends, seal ends, tray styles, display, and more.
Please visit Atlantic Printing & Graphics to see how we can help you with your folding carton design, printing, and production.