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Atlantic’s LithoFlash Inline Scanner

Atlantic’s LithoFlash Inline Scanner

Atlantic has installed a LithoFlash Inline Scanner on its KBA 162 large format printing press. In the video above, Casey Ellison and Allison Scales give an inside look at Atlantic’s Printing & Graphics location in Tabor City, North Carolina, and discuss how the new scanner technology improves color consistency and reduces waste. The LithoFlash Inline Scanner allows for quicker baseline color and color leveling obtainment. It also enables clear analysis and reporting on every printing run. Much like how Atlantic’s MUST Monitoring System tracks stretch film usage to increase efficiency and reduce waste, this scanner optimizes our printing operation in the same way!

Atlantic Printing & Graphics is an industry leader in premium printed labels, cartons, shrink sleeves, and inserts. The business offers offset, flexo, and digital technology that allow the production of virtually any size run, from 200 to 200 million. These extended capabilities of printing on various substrates, from paper to board to film, offer color consistency throughout entire retail package lines.

Atlantic is constantly staying on top of the latest industry trends. The print industry is an exciting, fluid evolution of technology and resource. The business is continuously upgrading, updating, and researching the market. Atlantic was one of the first companies to integrate digital printing in 2002 and continues to lead in this area.

The high definition computer-to-plate system Atlantic utilizes allows for the highest quality printing plates for ultimate detail and highlights offering three-dimensional, 360-degree rotating shrink sleeve proofing that shows final graphics as they will appear after application. Atlantic routinely works with its vendors to test the latest releases of software, materials, and inks to stay ahead of the pack and offer its customers the best possible printed packages.

Atlantic’s in-house graphic artists and packaging specialists work with brands to expand their possibilities in retail packaging.

Wide Format Printing Press & Die Cutter

Wide Format Printing Press & Die Cutter


Atlantic Printing & Graphics has a legacy of meeting our customers needs and growing right alongside them.  As our customers’ product lines gain in popularity, we’ve been able to expand our capacity to stay right in step with them.

Our latest example of this commitment is the installation of new KBA Wide Format Printer and Bobst Die Cutter.  We’ve always operated on a traditional printing press format – 28 x 40 – but we saw an opportunity this past year to branch out and enter new markets.  With the KBA 6 color printer, we can print 47.25 x 63.50.  This is significantly larger and gives us a whole new capacity and output.

We installed the Bobst Die Cutter to support the materials we’re creating on the KBA printer.  These pieces of equipment together are incredible and put Atlantic Printing & Graphics in a whole new playing field.  We are set up to service and support our current and new large customers with their needs for printing, folding cartons, and much more.

We’re also excited to have the capacity to produce Fishbone Sustainable Beverage Carriers on the wide format KBA Printer and Bobst Die Cutter.  We’re ready for the movement towards recyclable, more sustainable beverage packaging!

Congratulations to Allison Scales, Atlantic’s VP of Printing & Graphics, and her amazing, dedicated team for overseeing the installation and implementation of the new printer and die cutter.

Let Your Shrink Sleeves do the Talking

Let Your Shrink Sleeves do the Talking

Labels and shrink sleeves are among the most important aspects of product packaging for bottles and containers.  These help sell your product on the retail shelves and are what the consumer interacts with every time they use your product.

Your labels and shrink sleeves have a lot of heavy lifting to do.

Shrink Sleeves are ideal on bottled products for beverages, drinkable yogurts, shampoos, beauty products, household and automotive items.  They offer full body, 360° graphics to show off your brand and tell your customers all they need to know about your product. A shrink sleeve can use this kind of real estate to influence consumer buying decisions in the micro- seconds they take to scan the shelves.

At Atlantic, we specialize in creating shrink sleeves for customers starting with the design and printing all the way through bottle application. Our 3D Proofing and Quality Control processes ensure consistency and quality for every print run.  And we can handle tamper evident seals as well as sleeves for multi-packing.

For all your label and shrink sleeve needs, partner with Atlantic and let your labels do the talking.

Contact Us to Learn More

How Shrink Sleeve Packaging Influences Consumer Buying Decisions

How Shrink Sleeve Packaging Influences Consumer Buying Decisions

Getting your product to stand out on retail shelves and to communicate the right message to buyers is critical for the micro-second decision making process that often defines our retail purchases.

Shrink Sleeves Mean More Real Estate for your Brand

Your product packaging along with the display of your products in the store can heavily influence consumer decision making. For bottled items, such as beverages, drinkable yogurts, shampoos, beauty products, household and automotive items that you would find in a retail store, using a shrink sleeve provides the opportunity to use the entire bottle or container to show off your brand and provide valuable information.

How Does This Impact on the Buying Process?

This packaging real estate can have a significant impact on the well-researched stages of the buying process:

  • Need awareness and recognition
  • Search for product information
  • Product evaluation and alternatives
  • Decision and purchase
  • Post-purchase use and evaluation

Marketers and designers use the space on the full container shrink sleeve to incorporate appropriate colors, engaging graphics, and catchy text that will help establish your brand and also prompt a need for the product. There is room for information that the buyer will need, including nutritional info, ingredients, or instructions.

Revealing Features

You can also use the shrink sleeve full body packaging to reveal features that may appeal to the buyer in their product evaluation process. Is the food organic or low fat? Does the packaging make the food or beverage product easy to consume? Is a health or beauty product recommended by professionals? Is the automotive product featured in a magazine? Has it earned any awards or recognition?

Revealing these features has the added benefit of influencing the decision and purchase stage with a convincing message as to why your brand provides the best product to fulfill this particular need.

Brand Loyal Buyers

Truth in advertising, specifically with your packaging in this case, is key to making sure that the post-purchase evaluation produces a future brand-loyal buyer of your products. Did you deliver what you promised on the packaging? If so, then your buyer might explore other products in your brand. They may also recommend your brand to their friends.

Converting a single sale in the retail store could have exponential effects on future sales.

Roll of Shrink Sleeves

Finding the Right Printer for your Shrink Sleeves

The full body space available on a shrink sleeve allows product marketers and designers the freedom to stimulate all of the factors involved in consumer decision making.  However, some constraints need to be observed in order to have the best, most effective design.  The right printing and packaging company will have the experience and expertise in shrink sleeve production to educate your designer on best practices.

At Atlantic Printing & Graphics, we have a customer service and prepress team to guide you to finding the best design techniques specific for shrink sleeves.

Testing, Testing

Through advanced 3D visualization software and test runs before the sleeve goes to print, we can determine what area of the sleeve will have distortion when it is fitted to the container, which may cause changes in the design or layout. We can also determine how the graphics and more detailed information on the sleeve will line up, which may also affect the design. In addition, we have a stringent quality control process to ensure that colors match up to any other label or carton packaging you create in our print shop.

We are committed to helping you produce the best possible packaging to represent your brand in retail stores. Trust our experts to create and print shrink sleeve packaging that will work overtime to sell your product on the shelves.

Contact us today to learn more.

Printing, Die-Cutting, Folding and Gluing Services

Over the past two decades, Atlantic Printing and Graphics has grown from a small commercial printing company to a state of the art document, packaging, and label manufacturer with capabilities in offset, flexographic, and digital technologies.

Located at our original location in Tabor City, North Carolina, and with our 120,000 square foot manufacturing facility and 100,000 square foot distribution warehouse, Atlantic Printing and Graphics is positioned to implement comprehensive programs with multiple printed components for your process.

Focusing on multi–color folded cartons, on-product advertising, and pressure sensitive labels for retail products, Atlantic has the unique diversity to offer printed items for your marketing department to your production process all within one network.

Our new manufacturing floor, completed in 2011, offers efficiencies of production flow, control of quality, and the integration of multiple technologies under one roof. We offer six color offset with coating and up to twelve color in flexo for long run high-volume needs including the capability to run unsupported films for shrink sleeves and bands.

For high-quality short run or quick turnaround needs our new HP 6000 digital label and film press can handle a wide range of SKU’s and substrates without the delays of plate making and longer approvals.

Atlantic inventories sizeable raw materials and has in-house sheeting capabilities for rapid response to papers and boards for folded cartons and other requirements.

We are positioned for high performance, fast turnaround, and outstanding quality with our printing, packaging supplies, and services. You can count on us to meet your high standards!  Contact our experts today to see how we can help: 1-800-722-5841

Learn more: Overview of Atlantic Printing and Graphics