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Wes Carter Speaks at See Change Sessions’ Winter Summit

Wes Carter Speaks at See Change Sessions’ Winter Summit

Wes Carter, President of Atlantic Packaging and founder of A New Earth Project, talked with Adam Davidson, journalist and author, at the See Change Sessions’ Winter Summit, an event hosted by the climate action group focusing on the environment, future of materials, impact investing, diversity, equity, inclusion, and new energy solutions. Their conversation covered a variety of topics including plastic pollution, sustainable packaging, and the drive for businesses to become more sustainable.

Throughout the conversation, Wes discusses the importance of eliminating problematic single-use plastic that ends up in the hands of consumers. A New Earth Project, the initiative he founded, is a strategic collaboration between the global surfing and outdoor enthusiast communities and the global packaging supply chain. Its mission is to rid the world’s oceans, lakes, and rivers of plastic pollution. Plastic production is growing exponentially, and this is a major challenge for our recycling infrastructure and a massive problem for our ecosystems.

Part of A New Earth Project is the New Earth Approved catalog of products designed to provide sustainable packaging solutions for a healthier planet. Packaging materials that are New Earth Approved are all curbside recyclable, made from renewable resources, and are not harmful to wildlife or ecosystems. In the interview, Wes explains that he made the decision to start off the sustainable packaging campaign by targeting the outdoor industry because of its consumers’ appreciation of nature preservation. He hopes that outdoor businesses will inspire other industries to make the switch to sustainable packaging. This strategy ideally will lead to the global supply chain embracing sustainability, ultimately resulting in healthier ecosystems.

The solutions offered in the New Earth Approved catalog are cost effective to help brands make the switch away from single-use plastics to sustainable consumer-facing packaging. Large companies are demanding sustainable solutions from their suppliers for their long-term success and the success of the planet. During the conversation, Wes articulated the importance of sustainable packaging for businesses:

“The bigger question I would ask the brands is, what is the cost to your brand by not doing this? You know, how long can you continue to ship products to outdoor enthusiasts that are wrapped in products that are an environmental problem? At some point you have to acknowledge that the packaging around my product says a lot about the ethics of my organization, and to me there is a tremendous cost to not doing this now…”

Finding sustainable alternatives to packaging materials that have been in use for decades is a major challenge, but it’s a challenge that Wes Carter and A New Earth Project are up for. Wes asks that businesses looking to switch to a sustainable packaging alternative reach out. Everyone working with this initiative is excited to develop and supply new products, protocols, and capabilities relating to sustainability to accomplish its mission of riding the world’s oceans, lakes, and rivers of plastic pollution.

Atlantic’s Paper Bale Recycling Process

Atlantic’s Paper Bale Recycling Process

Atlantic Packaging creates a sustainable, closed-loop recycling process by collecting the waste paper from its filter frame die cutting operation at its Tabor City, North Carolina. The waste paper is piled into bales that are sent to domestic paper mills or overseas to emerging markets for recycling. Chad Windham, Atlantic’s General Manager of Tabor City Industrial Converting, explains our recycling process in the video above.

Atlantic is passionate about providing customers with high-quality filter frames and can produce nearly any design a business needs, whether that involves standard tooling or complex die cuts. With decades of developing plates for air filter frames, Atlantic has a selection of sizings that makes it easy, convenient, and economical for any order.

When creating filter frames for our partners, a large portion of the paper is cut out and discarded. Atlantic gives this discarded paper a second life by sending it off for recycling. The recycling facilities can then send the repurposed paper back to Atlantic or other companies creating a closed loop.

Atlantic Packaging is proud to do its part in creating a more sustainable world through all of its recycling initiatives.

What are Emissions Scopes?

What are Emissions Scopes?


Atlantic Packaging shows commitment to sustainability through its business practices and the products it buys, sells, and produces. It is important for businesses to measure and reduce greenhouse gas emissions in their operations and supply chains. The Greenhouse Gas Protocol, a leading organization that establishes greenhouse gas accounting standards, measures emissions through “scopes.” These scopes allow organizations to better manage and monitor their environmental impact.

Emission Scopes:

Scope #1:
Scope 1 Emissions are greenhouse gases that a business creates directly from sources that it controls or owns. These types of emissions come from vehicles, boilers, furnaces, and refrigerants.

Scope #2:
Scope 2 Emissions occur during the production of energy by power plants. When a business purchases electricity or other forms of power this counts towards its Scope 2 emissions.

Scope #3:
Scope 3 Emission production takes place both upstream and downstream in the value chain. Upstream emissions include products and services a business purchases as well as employee commuting and business travel. Downstream emissions result from distribution of products or services by a business and emissions associated with disposal of products by consumers. Scope 3 emissions are the largest source of emissions for businesses.

Atlantic is making aggressive changes to minimize all its emission scopes by investing in electric vehicles, installing rooftop solar panels, creating sustainable packaging options that are curbside recyclable, and encouraging suppliers to reduce their emissions as well.

Fiber-based Solutions at Atlantic

Fiber-based Solutions at Atlantic

Atlantic is making a push toward more sustainable fiber-based packaging. Our innovative packaging engineers are now operating a hub in the Solution Center focusing exclusively on fiber technology.

Atlantic is on the cutting edge of fiber-based packaging research and can design, test, and implement fiber-based solutions for all our partners’ packaging needs. Consumers are demanding sustainable packaging alternatives, and Atlantic is here to provide them.

Kyle Pischel, Director of Atlantic’s Solution Center, discusses the many exciting advancements surrounding fiber-based packaging at the Solution Center in the video above.

Fishbone Market Advantages | Whitney Wheaton

Fishbone Market Advantages | Whitney Wheaton

Fishbone Sustainable Carriers are great for the environment and your brand! Whitney Wheaton at Atlantic Printing & Graphics discusses this in the video above. Fishbone Carriers are 100% curbside recyclable and an eco-friendly alternative to plastic rings or carriers. They can also be custom printed to showcase any business’ unique branding. These market advantages are good for the environment and allow customers to carry their beverages in style!

Atlantic’s focus on innovation and technology has made us a market leader for customers requiring sustainable packaging options, packaging equipment, high performance materials, warehousing, and distribution. Atlantic delivers these solutions daily to our customers in North and Central America.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and to communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier. The comprehensive Fishbone system also features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Stories of Change – Panoramic Doors

Stories of Change – Panoramic Doors

Panoramic Doors has created a unique folding patio door with their patented Slide-n-Pivot hinge-free panel design for easier operation. Their signature product is an innovative mix of a sliding patio door and a folding panel door, custom made and offering a highly desirable solution for transitioning from indoors to outdoors.

The Challenge

Because Panoramic Doors’ panels are large and heavy but also fragile, they pose a real challenge when it comes to shipping them efficiently and effectively. The aesthetics of the panels are a critical factor when it comes to the final, installed product. Any damage to the panels or the glass during transit could instantly affect all the hard work and customization that went into the planning, production, and care in making the product.

Shipping Damage

Even though Panoramic Doors was shipping their panels in large wooden crates using foam as added protective packaging, they were still experiencing shipping damage. This was a major challenge for Panoramic Doors because damaged product has serious implications on cost, labor, waste, and brand reputation.

In working with Justin Bair at Atlantic Packaging, they expressed their concern about shipping damage and were open to changing up their packaging completely.

Custom Packaging – Can One Size Fit All?

One of the challenges we faced in coming up with a new packaging design – in addition to the fact that the panels are large, heavy, and fragile – is that they are also custom made for each order so each box needs to be custom for that size.

Justin worked with Atlantic’s in-house packaging engineers who came up with a fully corrugated package design. This design accounts for the custom sizing by using a telescoping box. This streamlines the packaging by eliminating SKUs so Panoramic Doors only has to buy one size box that fits every one of their products.

Unexpected Benefits!

In switching to a fully corrugate package, Panoramic Doors vastly improved their packaging aesthetics. They moved from a heavy wooden crate to a simple brown box that’s clean, neat, and is even branded with their logo. This helps to improve their own brand reputation while improving the customer experience of receiving the package

Another advantage to changing to all corrugate is that their packaging is fully curbside recyclable. This is a major win for sustainability and another win for the customer experience.

We were honored to work with Panoramic Doors on this packaging challenge. We’re especially honored to know that their story of change has been a big success, not only in their original goal of eliminating shipping damage, but also in meeting sustainability goals and in improving their customer experience.