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Packaging World, a monthly packaging innovation publication, featured Fishbone in its article highlighting B Water & Beverages’ work with Brita to produce a recyclable, plastic-free bottled water product that uses Fishbone as its can carrier.

B Water & Beverages has an exclusive licensing agreement with Brita, a popular water filter manufacturer, to produce and distribute Brita Premium Purified Water. The sustainable cans pair perfectly with Fishbone’s fiber-based, 100% curbside recyclable can carriers!

The Fishbone beverage carrier is a curbside recyclable and performance tested product that will eliminate single-use plastic from beverage packaging.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Atlantic is excited to partner with Brita, and we are ready to help businesses in the beverage space meet their sustainability goals.

Read the full Packaging World article here: Co-packer Deploys Packaging Innovations for Brita Premium Purified Water

Learn more about the Atlantic Packaging Sustainability Program and chat with us if you want your company to make a difference.