A New Earth Project

A movement to eliminate plastic pollution,

accelerate regenerative innovation,

and protect the well-being of people and planet

for generations to come

NEW EARTH FIRST PRINCIPLES

New Earth First Principles embody the profound recognition that our choices today will influence the legacy we leave for future generations. It is our solemn responsibility to safeguard the interests of those who will follow us, necessitating decisions that conserve resources, protect ecosystems, and foster an enduring legacy of health, love and abundance. By wholeheartedly embracing sustainability, we pledge to cultivate a world that our descendants – generations yet unborn – will inherit, one that is vibrant, resilient, and brimming with potential.

These principles serve as our ethical compass and strategic foundation. They are deeply rooted in both ecological truth and business integrity:

  • Health — For people, communities, and ecosystems.
  • Sustainability — Long-term ecological and economic balance.
  • Integrity — Doing what’s right even when it’s not convenient.
  • Coherence — Ensuring alignment between our values and our actions.
  • Balance — Honoring the interconnectedness of all systems.
  • Authenticity — Staying true to purpose with deep care for future generations.

Core Pillars

Redefining the PURPOSE of a Business

The health of our people and our planet are intertwined. By creating a systemic values framework that integrates environmental stewardship, corporate ethics, and human well-being, we’re building a legacy that will benefit generations to come.

Corporate Sustainability

To embed regenerative practices across Atlantic’s operations—setting a standard for integrity, accountability, and ecological responsibility. Learn more here

Conservation

To safeguard and restore natural ecosystems, ensuring the planet’s health remains central to every decision we make. Learn more here

Wellness Program

To support the health and well-being of our employees—because a thriving company starts with thriving people. Learn more here

New Earth Ventures

To invest in scalable innovations that eliminate harmful materials and accelerate the shift to a circular, regenerative economy. Learn more here (coming soon)

New Earth Approved

Packaging Solutions for a Healthy Planet: to eliminate plastic pollution by delivering responsible packaging solutions that are regenerative, scalable, and built for modern commerce. Learn more here

 

THE IMPACT

What is the Impact of this Philosophy in Action?

> A thriving, creative, loyal workforce
> Leading, industry-wide sustainable packaging adoption
> Measurable reductions in waste & carbon footprint
> Innovative solutions that support profitability
> Authenticity through conservation efforts
> Enterprise Business relationships based on comprehensive programs, ethical value and brand integration

For Future Generations

A New Earth Project embodies the profound recognition that our choices today will influence the legacy we leave for future generations.

It is our solemn responsibility to safeguard the interests of those who will follow us, necessitating decisions that conserve resources, protect ecosystems, and foster an enduring legacy of health, love and abundance.

By wholeheartedly embracing sustainability, we pledge to cultivate a world that our descendants – generations yet unborn – will inherit, one that is vibrant, resilient, and brimming with potential.

Visit ANewEarthProject.com