A Healthier, More Collaborative Future for Packaging: Atlantic’s Wes Carter Featured in The Cool Down
We’re proud to share that Atlantic Packaging president and founder of A New Earth Project, Wes Carter, was recently featured in a feature by The Cool Down spotlighting a pivotal conversation on the future of sustainable packaging. The article, titled “Candy powerhouse Mars set to rethink strategy for its popular products: ‘It’s a healthier, more collaborative model for industry,’” captures a moment of industry-wide momentum, and Atlantic is at the heart of it.
At the recent Rethinking Materials Summit, Wes joined Eric Klingenberg, material science lead at Mars, and Adrian Horotan of Safer Made to discuss how scientific diligence, regulatory frameworks, and cross-sector collaboration are reshaping the packaging landscape. As Wes put it, “It’s a healthier, more collaborative model for industry.”
This isn’t just a soundbite, it’s a call to action. At Atlantic, we believe that solving the plastic pollution crisis requires more than innovation. It demands partnership, transparency, and a shared commitment to human and environmental health. That’s why we’re proud to work alongside brands like Mars that are embracing long-term, research-based solutions over short-term fixes.
The article also highlights the importance of avoiding “regrettable substitutions”or quick packaging changes that may solve one problem but create others. Instead, the conversation emphasized the need for materials that are safe for food, sustainable for the planet, and backed by science. This aligns with Atlantic’s own approach: rigorous testing, honest storytelling, and a relentless pursuit of better.
We’re honored to be part of this movement and grateful to The Cool Down for amplifying this message.
Let’s keep pushing forward, together.