Behind the Music: Atlantic Packaging and Memphis Record Pressing on The Downtime Podcast

Aug 21, 2025

We love this episode of The Downtime Podcast featuring Atlantic Packaging and Memphis Record Pressing by WTWH Media – and we think you will, too!

In this episode, Nick Ott from our Packaging Equipment Program joined forces with Brandon Severs, Co-Founder and CEO of Memphis Record Pressing, and Austin Burke, Operations Manager, to talk about how packaging automation is transforming the vinyl packaging process.

Listen Now:

From Punk Rock to Precision

Vinyl records are known for their analog charm and collectible appeal, but behind the scenes, packaging them efficiently and sustainably is no small feat. As Brandon puts it, Memphis Record Pressing went from a “punk rock band” to a “well-orchestrated symphony” thanks to automation support from Atlantic Packaging.

Nick and Austin dive into how our team at Atlantic helped modernize their packaging line with shrink wrap systems, case packers, pallet wrappers, and label applicators, all while preserving the artistry and integrity of each record.

Sustainability Meets Collectibility

The episode also highlights how Memphis Record Pressing uses low-energy, thin-gauge shrink wrap to protect vinyl records without compromising sustainability. As Nick explains, the materials are designed to be clear, durable, and gentle on the product, ensuring that collectors can proudly display their records without removing the protective wrap.

Real Results

Since implementing automation, Memphis Record Pressing has quadrupled its capacity while keeping headcount growth minimal. The result? Faster output, better quality control, and happier operators.

If the Packaging Line Were a Band…

In one of the episode’s most memorable moments, Austin compares their packaging line to an orchestra – precise, harmonious, and efficient. It’s a fitting metaphor for a partnership that blends engineering with artistry.

Final Thoughts

This episode is more than just a behind-the-scenes look at vinyl packaging – it’s a celebration of innovation, collaboration, and craftsmanship. The partnership between Atlantic Packaging and Memphis Record Pressing shows how automation can elevate even the most analog of industries, preserving the artistry of vinyl while meeting modern demands for efficiency and sustainability.

Whether you’re a collector, a packaging professional, or just a fan of great engineering stories, this conversation hits all the right notes. Be sure to give it a listen.

While you’re at it, here’s a look at a spotlight on our partnership with Memphis Record Pressing: