What makes the Packaging Solution Center so unique is that our customers can view and test e-commerce fulfillment options from various manufacturers.- Eric Farmer
BRINGING AUTOMATION TO E-COMMERCE FULFILLMENT
Automating end-of-line packaging for e-commerce fulfillment is a major challenge. Every package shipped contains a different quantity and variety of products. This lack of consistency requires a special approach to automation and right-sizing.
At our Packaging Solution Center, we’re able to demonstrate new and innovative options for streamlining this automation fulfillment process. We bring together the top minds and resources to help you see and test what will work best.
If your customer places an order online and the products arrive at their doorstep damaged, it’s likely that they’ll associate that damage – and their disappointment – with your brand, not with the carrier. And they are less likely to trust your shipping process again. So the solution you choose for protective packaging plays a critical role in your customer relationships and retention.
When it comes to e-commerce, packaging is not just a commodity. It’s part of the entire experience. It affects damage control, brand awareness, and the unboxing experience at home.
Atlantic has developed strategic partnerships with the best-in-class companies in protective packaging for our e-commerce customers. When you come to the Packaging Solution Center, you’ll find the latest in equipment and materials from a variety of vendors. You can test and verify protective solutions for your products right here on site.
Customers ordering online expect a quick turnaround. To remain competitive, you need to offer this quick turnaround and, in order to do that, you need to be efficient in how you pick and pack the orders.
Automation is the key to helping you become more operationally efficient, especially during peak seasons.
At the Packaging Solution Center, we’ve invested in equipment that showcases a variety of options to let you test out automated solutions. You can bring your own products and explore these solutions to see what works for you.
Right Size Boxing
Choosing the most appropriate size box for your e-commerce shipment helps to minimize shipping costs by optimizing the dim weight and reducing void fill. It also helps create a more positive customer experience by eliminating excess packaging materials.
Atlantic has a developed an automated fulfillment system that uses a scanner, a robot, case erector, void fill machine, case sealer and labeler to choose, fill and seal the right size box for any product combination.
Visit us at the Packaging Solution Center to see how we can help you streamline your fulfillment process.
I don’t think anyone else has invested in trying to get in front of a customer with so many options.- Chip Bennett
Your customers care about the environment and they especially don’t want to feel like they’re part of the problem when they receive their e-commerce package. They want to see the right-size box and minimal void fill with perfectly protected products.
Minimize waste, reduce your environmental impact, and align with your customers’ goals for sustainability by optimizing your boxing and void fill materials.
As your e-commerce business grows, you’ll need innovative ways to reduce materials while still protecting your products. At Atlantic, we’re committed to optimizing your packaging to achieve these goals and to help you show your customers that you care about the environment.
Test out our systems at the Packaging Solution Center and find the approach that to sustainability that works best for you.
Recreating the retail store experience at your customer’s doorstep is a unique challenge in e-commerce. As online shopping continues to grow every year, you have the opportunity to really stand out among your competition by providing a memorable, positive unboxing experience.
With branded packaging, your customers sense the care and thought you put into their purchase. They are likely to appreciate this, feel a positive association with your brand, and become a loyal customers.
In a survey studying shopper insights, Sealed Air found that 66% of consumers believe the packaging of their shipment shows them how much the retailer cares about them and their order. They also found that branded boxes get 64% more positive reactions and branded packaging increases engagement by 75% to 150%.
In a separate e-commerce packaging study, Dotcom Distribution found that 52 percent of consumers are likely to make repeat purchases from an online retailer that delivers orders in premium packaging.
They also found that nearly 4 in 10 consumers would share an image of a delivery on social media if it came in a unique package. And that kind of personal recommendation is a strong promotion of your brand and shows that you’re building customer loyalty.
Atlantic and our partners offer options in branding, messaging, and important packaging details to help give you an edge in e-commerce fulfillment and customer experience. Visit the Packaging Solution Center to see for yourself and to learn more about how you can develop branded packaging that stands out.