What happens when a packaging company puts purpose at the center of its business model? In the latest episode of the Purpose 360 podcast, Wes Carter shares how Atlantic Packaging is proving that sustainability and profitability aren’t mutually exclusive, in fact they’re mutually reinforcing.
The Case for Purpose-Driven Business
In the episode, Wes dives into the philosophy that has shaped Atlantic’s evolution: that profit should serve purpose—not the other way around. This mindset is the foundation of our work at Atlantic and the guiding principles of A New Earth Project.
As Wes puts it, “We exist for purpose. Profit supports purpose.” It’s a simple but powerful idea that’s driving real change across our operations, partnerships, and the broader packaging ecosystem.
Building a Brand That Transcends Packaging
The conversation also explores how Atlantic is building a brand that customers want to integrate with their own—because it reflects values they believe in. From our Wellness Program and Conservation Efforts to our investment in sustainable innovation, every aspect of our business is aligned with a deeper mission: to create a healthier planet and a more ethical supply chain.
This isn’t just about doing good—it’s about doing smart business. As Wes notes, sustainability drives innovation, boosts employee morale, and positions Atlantic ahead of regulatory shifts. It’s a competitive advantage rooted in authenticity.
Join the Movement
We’re proud to be leading the way in sustainable packaging, but we know we can’t do it alone. That’s why we’re inviting our partners, customers, and peers to join us in this movement. Whether it’s through collaboration, certification, or storytelling, there are countless ways to align your brand with purpose – and profit.
As Wes says, “Our ultimate intention is to create a purpose-driven brand so compelling that our customers want to integrate it with their own. That’s how we change the world.”