The Great Simplification Podcast – Episode 186 with Wes Carter
In this episode of The Great Simplification, host Nate Hagens sits down with Wes Carter, President of Atlantic Packaging and founder of A New Earth Project, to explore the intersection of packaging, sustainability, and spiritual transformation.
The Packaging Crisis and a Call to Stewardship
Wes Carter opens with a powerful reflection: packaging is not just a technical necessity, it’s a symbol of our values. He discusses how the current state of packaging reflects a throwaway culture that signals a disregard for nature and life. Transitioning to sustainable packaging, he says, is not only a practical solution to the waste crisis but also a spiritual shift toward valuing life and the natural world.
Atlantic Packaging’s Evolution
As the third-generation leader of Atlantic Packaging, Wes shares his journey from a more traditional business mindset to becoming a champion of sustainability. A pivotal moment came during a surfing trip in Southeast Asia, where he witnessed severe plastic pollution that he recognized as coming from the industrial supply chain. This experience sparked a deeper inquiry into the role of packaging in this waste crisis and led to an evolution in Atlantic’s values and approach.
Innovation and Responsibility
Wes emphasizes that while plastic has been optimized for cost and convenience, it has come at a significant environmental cost. He advocates for Extended Producer Responsibility (EPR) legislation, which shifts the burden of packaging disposal from taxpayers to producers. He also highlights Atlantic’s efforts to scale nature-based alternatives like seaweed-based films and compostable coolers made from upcycled food waste.
The Role of Government and Industry
The conversation touches on the need for government incentives to support sustainable transitions, such as tax credits for new packaging equipment and investments in recycling infrastructure. Wes believes that industry must lead the way, supported by policy and consumer demand.
A Vision for the Future
Looking ahead 20 years, Wes envisions a world where e-commerce packaging is minimal, recyclable, and made from ethically sourced materials. Food packaging, he hopes, will be fully compostable, integrating seamlessly into home composting systems. He sees this future as achievable through a combination of consumer demand, industry innovation, and government support.
Advice for the Next Generation
To young people, Wes offers three guiding principles: use your voice, follow your passion, and prioritize health. He encourages them to challenge societal norms and pursue careers that align with their values and bring joy.