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It’s no secret that people love their cars and trucks.  Well, some people.  But for the people who do, they really, really love them. And these car and truck lovers will appreciate the lengths that automotive manufacturers and their packaging companies go to in order to protect each and every part during the manufacturing process.

The challenges of shipping a windshield wiper blade or a car bumper so it arrives without a scratch are part of what fuels our custom packaging designer, Norm Samuelson. Norm has always been a car lover and, with an engineering and design background from Purdue, he spent his early career on a race team, working his way up to crew chief.  His main goals in building racecars back then were to make them as light as possible and to make them simple, reliable and easy to work on.

Norm Samuelson, Custom Packaging Engineer

These goals eventually translated directly to the custom packaging lab when Norm began his work as a packaging designer in 1992.  In the lab, they attempt to use as little material as possible in order to control costs.  They create designs that are simple and easy to pack so as to save time.  Saving time and money while protecting the product is the ultimate goal for Norm today. (See: Automotive Industry – Atlantic Packaging.)

Protective Packaging for Windshield Wipers

Norm and his team together with our sales representatives are acutely sensitive to the demands of the automotive manufacturing industry. They understand the unique requirements of this industry including product protection, competitive pricing, on-time delivery, and accurate, detailed invoicing.

Automotive part manufacturers count on Atlantic to deliver measurable results and innovative solutions for their packaging needs. Watch the video below to hear from Norm and to see our protective packaging design in action.

Contact Atlantic today to learn more: (800) 722-5841.

Here’s a look at our work in other industries:

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