Protective packaging custom bubble wrap



Custom packaging design lab atlantic

Custom Packaging


Peanut bio degradable packaging


Dunnage paper rolls rewinding


Molded fiber shell protective packaging

Molded Fiber


Protective slider ranpak



Bubble wrap rolls



Kraft paper rolls dunnage paper packaging


 We look at all the options available to protect your package including sustainability, freight considerations and disposability of the package. We also believe that your packaging is a direct reflection on you the customer AND Atlantic as a supplier. With that in mind, we hunt for the best solution to safely and efficiently protect your package

Steve Rafferty
Pharma & Medical

Steve Rafferty

Rafferty steve lg

Steve Rafferty

Graduating from UNC Chapel Hill in 1980 and first trying a career as a production supervisor, Steve quickly moved into a sales position with Dillard Paper in 1982 that would utilize his love of working with people and interacting with customers on a daily basis. He became a fixture at Dillard Paper (later acquired by Xpedx) for the next 21 years where he found great success in the medical and pharmaceutical manufacturing industries.

Steve (along with fellow salesperson Joe Hogan) saw significant opportunity for growth at Atlantic and, in January 2003, took a leap of faith in the middle of his career by leaving Xpedx and joining the Atlantic team. He and Joe built up the Raleigh branch of Atlantic where Steve continued his focus on packaging and supplies for pharmaceutical manufacturers. These customers have stringent specifications to meet in all their product packaging and Steve has been able to ensure that they meet these requirements on a consistent and reliable basis.

At Atlantic, Steve also began working with customers in the automobile industry, which he found shared a similar need for pristine cleanliness in the production environment with his pharmaceutical customers. Steve gained a great deal of insight and experience working in these fields and now specializes in serving these industries for Atlantic. He brings outstanding value and integrity to his work and a positive attitude that brightens all our days.


Protecting Your Products

Atlantic has a comprehensive offering for protective packaging solutions, from an analysis of the product being shipped, to a review of options for equipment, materials, and custom designs as well as implementation of the packaging system, and follow up with technical service and preventative maintenance.

Void Fill Equipment

Search our selection of Void Fill Equipment from Ranpak featuring a variety of machines that can handle wrapping, cushioning, and void fill with kraft paper.

View Void Fill Equipment

Fillpak tt void vill packaging equipment
Padpak autopad void fill protective packaging equipment
Fillpak converter protective packaging equipment


Atlantic has the most complete offering of protective packaging materials and systems anyone can offer. We have low cost kraft paper and newsprint that is converted in house (see: Industrial Paper Converting). We have proprietary dispensing systems that enable you to lower and better control your total costs. We also provide speciality materials that are engineered specifically for your application.

Protective Packaging Materials

Bubble Wrap
Multiple Sizes and Widths, Anti-Static, Standard and Custom Sizes, Rolls, Sheets, Fabricated Bags

Air Pillows
Automated Output for Highly Breakable, Void Fill, Blocking or Bracing

Paper Dunnage - Fill Pak
Cushioning, Wrapping, Void Fill, Blocking or Bracing

Paper Dunnage
Tissues, Kraft, Bogus, Indented, Laminated, Moisture Proof

Peanuts, Dunnage Bags, Bogus Papers, Air Pouches

Hand-Held Mini Systems, High Capacity Production, Foam in a Bag, Special Applications


The Atlantic sales and engineering team that specializes in protective packaging will first discuss with you the needs and requirements you have, including material cost, the value of the product being packaged, how it’s being shipped, and the shipping destination.

We take into account environmental requirements and requests for recyclability as well as any international restrictions or unique conditions. Based on these factors and our experience in this field, we will provide our input as to what kind of packaging equipment and materials, including custom designed packaging, can meet your requirements.

Custom Solutions

For our customers who ship products that have an unusual shape, acute sensitivity, or dimensions that don’t fit in standard corrugated or foam packaging, we can offer the services of our custom packaging engineer, Norm Samuelson. Norm designs packaging from scratch to meet the exact protective needs of these products. From motors and windshield wipers, to automotive bumpers, Norm designs, tests, and creates custom packaging solutions for almost any application.

See our Automotive Industry page for more details on some of these unique products.

  My goal is the best performance with the most reasonable cost and most efficient assembly

Norm Samuelson
Foam & Carton Design

Norm Samuelson

Samuelson norm lg

Norm Samuelson

While studying engineering at Purdue University, Norm was a draftsman at a foundry and then a semi trailer manufacturer in Northern Indiana. He soon decided to pursue his passion for racecars by joining a race team and working from the ground up, eventually becoming shop manager and crew chief. His teams built cars for Porsche, BMW, and Mazda factory teams. Norm was able to apply his experience and aptitudes for engineering to designing and fabrication - folding and bending metal parts - including suspensions, chassis, and drive train components.

The theories and practices in designing racecars would crossover to the work Norm would eventually pursue in packaging starting in 1992. The goals to make a racecar as light as possible and to make it simple, reliable and easy to work on translate directly to the custom packaging lab where they attempt to use as little material as possible in order to control costs and create designs to be simple and easy to pack so as to save time.

Norm spent many years working for North Carolina Box where he created ESD (ElectroStaticDissipative) packaging and other custom packaging for sensitive, fragile materials for IBM and Nortel, among others. He then designed retail displays for clothing, lighting, and other consumer products at Scotland Container.

Norm set up shop in Youngsville, NC when he worked for Asheboro Paper and Packaging, which was acquired by Atlantic in 2011.

Norm’s work with Atlantic Packaging serves as an invaluable resource to our customers, particularly in the automotive and industrial manufacturing industries, and also to our sales team as they work to find creative, custom solutions for our customers.

The most important thing that Norm learned when he worked in racing is TEAMWORK, a value that applies soundly to our mission at Atlantic. Throughout his career, he has learned the importance of understanding what a customer’s goals are and the work and resources needed to attain those goals.



Once our customer’s needs and requirements have been determined, we set to work providing options that can meet those needs and provide the best possible protection for the product. We review the options, provide test shipments and drop tests if necessary, and implement the best option in terms of equipment, materials, and process. One of our service technicians will work with you throughout the start up of the equipment to see it is adjusted for your specific application and to make sure that all your employees are properly trained.

From the Lab to the Pallet

When custom packaging is needed, CAD designs are created in our lab and prototypes are developed to share with our customer. We can provide options that vary by material costs, from high end to minimal as well as an option that lands somewhere in between those. We will also work with a customer’s marketing department to make sure that the product presentation within the packaging is inline with the product and brand marketing.

Follow Up

Sales representatives at Atlantic work with our customers to provide the best possible follow up service. We are not a “set it and forget it” organization! Once your protective packaging equipment is installed and materials are implemented, it's really just the beginning for us. We will constantly monitor your usage against the initial quality standards we set and continue to bring you the latest innovations in the protective packaging market.

Our team of service technicians, parts specialists, and custom packaging engineers are here to assist you in the event there is a problem or with a preventative maintenance plan for optimal performance.