Accelerating Sustainable Packaging & Supply Chain Innovation
Why New Earth Ventures?
Packaging now accounts for nearly half of global plastic waste. With mounting sustainability pressures, rapid advances in AI, and evolving regulations, the opportunity to innovate across materials, design, and supply chain logistics is unprecedented. NEV is positioned to capitalize on the $100 billion-plus projected e-commerce packaging market (source), targeting the lack of quality and scalable products available to meet this growing demand.
Our Focus Areas
NEV invests in early-stage, founder-led companies pioneering solutions in three key areas:
NEV’s investment strategy centers on three key focus areas: packaging intelligence, supply chain optimization, and next-generation materials. The firm will target companies at the forefront of packaging including those pioneering AI and machine learning technologies revolutionizing every aspect of the supply chain.
Packaging Intelligence
AI and software that design, model, and optimize packaging while taking into consideration regulations and markets.
Supply Chain Optimization
Software and automation that reduce cost, waste, and complexity in physical logistics.
Next-Generation Materials
New materials derived from biology, waste streams, or novel manufacturing that can scale quickly through existing supply chains.
PORTFOLIO HIGHLIGHTS
NEV’s early portfolio features cutting-edge startups including:
> Forest Packaging: AI-powered packaging intelligence and sourcing engine
> Specright: Specification Data Management™
> Sway: Seaweed-based plastic packaging alternatives
Our Model
Led by Managing Partner Matt Saunders, NEV blends the rigor of venture capital with the operational strength of Atlantic Packaging. Our model delivers more than capital; we leverage Atlantic’s extensive resources to drive innovation for both our founders and our customers. NEV provides deep industry expertise and a clear path to market for startups ready to scale. Strategic partners like Minderoo Foundation and Hula Fund bring additional credibility and reach to accelerate breakthrough solutions.
