PODCAST: Paris Packaging Week (Are you a Future Leader? Or do you have one on your team?) Noura Moussa

Episode Title: Future Leaders & Paris Packaging Week with Noura Moussa
Guest: Noura Moussa, Head of Marketing, Paris Packaging Week (Easyfairs)

Summary

Host Cory Connors welcomes Noura Moussa to dive into her path in marketing and her new role leading marketing for Paris Packaging Week. Noura shares why she fell in love with the show’s community-first energy, explains how the event creates space for real conversations and relationships, and spotlights the Future Leaders program—an under‑30 initiative designed to boost confidence, visibility, and networks for rising talent. The conversation also previews the next edition of Paris Packaging Week (a two-day show in the heart of Paris, February 5–6, 2026), growth highlights, and a new Innovation Awards Party the evening before the show.

Key Topics Discussed

• Noura’s background in marketing: A decade across tech, labeling, and packaging; passion for how marketing shapes culture and behavior; two years leading PR for Paris Packaging Week before stepping into the head of marketing role with Easyfairs.
• What makes Paris Packaging Week different: A curated, comfortable experience with abundant seating and lounges (including a VIP lounge), social moments (coffee, mimosas, champagne hours), and an environment that fosters thoughtful, unhurried conversations.
• Who attends: A diverse, cross‑functional community from cosmetics, premium drinks, aerosols, and luxury—including suppliers, brands, designers, and engineers—driving cross‑pollination of ideas and genuine inspiration.
• Dates & place: A two‑day event in Paris, February 5–6, 2026, bringing the global packaging community together to see “what’s new, what’s next, and what’s making waves.”
• Future Leaders program (under 30):
  • Purpose: Recognize and amplify young professionals shaping packaging today and tomorrow—building confidence, visibility, and networks.
  • Experience: On‑stage speaking during the show, media exposure (e.g., Premium Beauty News and this podcast), mentoring by jury members Emmanuel Bundi, thi de Boff, and Gerald Martinez, and access to VIP networking.
  • Industry access: Encounters with experts and decision‑makers from leading brands such as Chanel, Bulgari, and Unilever.
  • Alumni community: Ongoing connection via LinkedIn and WhatsApp groups; more meetups planned as the program evolves.
• How to apply/nominate: Visit the event website → Visit → Future Leaders → Apply Here. One form (self‑apply or nominate); ~15–20 minutes; prompts include experience, challenges in packaging, five‑year vision, and thoughts on the future of packaging.
• Growth highlights: ~17,000 visitors at the 2025 edition; exhibitors growing from ~630 two years ago to nearly 900 for the coming edition—underscoring the show’s momentum and relevance.
• New this year: An Innovation Awards Party the evening before the show (February 4), a relaxed celebration in a luxurious central‑Paris venue—designed as a “different rhythm” to reconnect before two densely packed days on the floor.

Resources Mentioned

• Paris Packaging Week — Event details, registration, and Future Leaders application: Visit → Future Leaders → Apply Here
• Future Leaders Program — Under‑30 recognition, speaking platform, mentoring, VIP access, and alumni community: https://www.parispackagingweek.com/en/future-leaders/?
• Premium Beauty News — Media partner offering exclusive interviews for Future Leaders
• Easyfairs — Organizer of Paris Packaging Week

Contact

• Future Leaders & Event Inquiries: Use the application and contact pathways on the Paris Packaging Week website.
• Guest: Connect with Noura Moussa via professional channels (e.g., LinkedIn) or through the event team.

Closing Thoughts

Cory and Noura celebrate how Paris Packaging Week blends community, comfort, and serious industry substance, creating a rare environment where partnerships deepen and new ideas take root. If you’re building a global packaging network—or launching your career—the Future Leaders program and the February 2026 edition are can’t‑miss opportunities.

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