PODCAST: Revolutionizing Packaging Supply with CEO Matthew Wright

Episode Title: Revolutionizing Packaging Supply: The Rise of Forest with CEO Matthew Wright

Guest: Matthew Wright, Founder & CEO, Forest

Summary:

In this episode, Cory Connors welcomes longtime friend and industry innovator Matthew Wright to discuss his newest venture, Forest, a platform designed to organize and modernize the packaging industry. Matthew shares the vision behind Forest, how it builds on his work with Specright, and why the packaging marketplace desperately needs better structure, transparency, and technology. Forest aims to simplify how companies find suppliers, manage data, track samples, verify certifications, and communicate all in one intuitive, AI‑native platform.

Key Topics Discussed:

• Matthew’s transition from Specright to launching Forest and the industry gaps he aims to solve
• The complexity of the packaging supply chain and the need for organized, accurate, accessible data
• How Forest uses AI not as an add‑on, but as the foundation of the platform’s capabilities
• The challenge of finding trustworthy, well‑matched packaging suppliers and how Forest addresses this
• How verified profiles, performance‑based ranking, and review systems improve supplier discovery and transparency
• Bringing consumer‑level digital experiences (like tracking and instant communication) into the packaging industry
• Forest’s beta launch, ongoing development, and plans to evolve based on user feedback and real‑time data
• Benefits for suppliers, distributors, labs, designers, and buyers—including certifications storage, quoting tools, sample tracking, and integrated messaging

Resources Mentioned:

• Forest Website
• Forest Contact: matthew@forest‑pkg.com
• LinkedIn: Matthew Wright 

Contact:

Listeners interested in joining the Forest platform, participating in beta, or learning more about how the system works can reach Matthew through the Forest website, email, or LinkedIn.

Closing Thoughts:

Cory and Matthew emphasize how Forest is designed to enhance not replace the great work already being done across the packaging industry. By removing friction, improving transparency, and automating non‑value‑added tasks, Forest enables companies to focus on what they do best: innovation, service, and sustainable growth.

Thank you for tuning in to Sustainable Packaging with Cory Connors!

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