Atlantic Packaging joins industry leaders in Packaging Impressions to discuss EPR, sustainable packaging, e-commerce growth, and the trends reshaping corrugated packaging and POP displays.
As brands face growing pressure to reduce waste, improve recyclability, and enhance the customer experience, corrugated packaging is playing a larger role than ever before.
In a recent article from Packaging Impressions, Atlantic Packaging President Wes Carter joined industry leaders to discuss the trends reshaping corrugated packaging and point-of-purchase (POP) displays. The feature explores how Extended Producer Responsibility (EPR) legislation, e-commerce growth, digital printing, automation, and changing consumer expectations are influencing packaging decisions across industries.
Wes highlighted the opportunities emerging from the continued paperization of packaging, as brands look for ways to replace resin-based protective materials with fiber-based alternatives that can help reduce waste, lower EPR fees, and support sustainability goals.
The article also examines how packaging has evolved beyond its traditional role. As Wes notes, packaging has become a critical brand touchpoint, helping companies protect products while creating meaningful customer experiences and supporting broader business objectives.
As the industry continues to evolve, Atlantic Packaging remains committed to helping customers navigate these changes through innovative materials, engineering expertise, and sustainable packaging solutions.