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Atlantic Packaging’s Fishbone Featured in Packaging World

Atlantic Packaging’s Fishbone Featured in Packaging World

Packaging World, a monthly packaging innovation publication, featured Fishbone in its article highlighting B Water & Beverages’ work with Brita to produce a recyclable, plastic-free bottled water product that uses Fishbone as its can carrier.

B Water & Beverages has an exclusive licensing agreement with Brita, a popular water filter manufacturer, to produce and distribute Brita Premium Purified Water. The sustainable cans pair perfectly with Fishbone’s fiber-based, 100% curbside recyclable can carriers!

The Fishbone beverage carrier is a curbside recyclable and performance tested product that will eliminate single-use plastic from beverage packaging.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Atlantic is excited to partner with Brita, and we are ready to help businesses in the beverage space meet their sustainability goals.

Read the full Packaging World article here: Co-packer Deploys Packaging Innovations for Brita Premium Purified Water

Learn more about the Atlantic Packaging Sustainability Program and chat with us if you want your company to make a difference.

Stop by Booth #853 at the Craft Brewers Conference and Brew Expo America

Stop by Booth #853 at the Craft Brewers Conference and Brew Expo America

Atlantic Packaging is showcasing its Fishbone Recyclable Can Carrier System at the Craft Brewers Conference and BrewExpo America May 2-5, 2022. Stop by at booth #853 to learn more about Atlantic’s fiber-based can carriers and Fishbone applicators.

The Craft Brewers Conference and Brew Expo America is the largest brewing conference and trade show in the U.S.A. Hundreds of vendors and over 10,000 brewery industry professionals come together to shop, learn, and connect. The craft brewing industry is interested in sustainability, so Atlantic is here to help!

Atlantic’s focus on innovation and technology makes us a market leader for customers requiring sustainable packaging options, packaging equipment, high-performance materials, warehousing, and distribution. Atlantic delivers these solutions daily to our customers in North America and Central America.

Specific to the craft brewing industry, Atlantic recently launched a sustainable beverage carrier system, Fishbone, to replace plastic carriers. The Fishbone beverage carrier is a curbside recyclable and performance tested product that will eliminate single-use plastic from beverage packaging.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Atlantic is excited be a part of the Craft Brewers Conference and BrewExpo America this year, and we are ready to help your business meet its sustainability goals. We look forward to seeing you at our Booth# 853!

Fishbone Market Advantages | Whitney Wheaton

Fishbone Market Advantages | Whitney Wheaton

Fishbone Sustainable Carriers are great for the environment and your brand! Whitney Wheaton at Atlantic Printing & Graphics discusses this in the video above. Fishbone Carriers are 100% curbside recyclable and an eco-friendly alternative to plastic rings or carriers. They can also be custom printed to showcase any business’ unique branding. These market advantages are good for the environment and allow customers to carry their beverages in style!

Atlantic’s focus on innovation and technology has made us a market leader for customers requiring sustainable packaging options, packaging equipment, high performance materials, warehousing, and distribution. Atlantic delivers these solutions daily to our customers in North and Central America.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and to communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier. The comprehensive Fishbone system also features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Brita, Atlantic Packaging Featured in Forbes for Sustainability, Scale & Innovation

Brita, Atlantic Packaging Featured in Forbes for Sustainability, Scale & Innovation

For more than 40 years Brita has been the leader in home water filter systems. The company has empowered a more sustainable lifestyle providing consumers better options to avoid single-use plastic bottles. But Brita also wanted to develop a direct competitor to single-use bottles. It’s a challenge they spent years perfecting and skimping on packaging wasn’t an option.

Forbes recently published an article outlining Brita’s new reusable aluminum water bottles as the solution to eliminate single-use plastic bottles. You won’t find an ounce of plastic in the four and six-packs of Brita Water, and the carrier system is Atlantic Packaging’s customizable and completely paper-based curbside recyclable Fishbone system.

Sustainability is gaining momentum. As the article points out, more and more consumers are actively seeking out sustainable packaging and avoiding products with environmentally harmful packaging.

Creating sustainable products and packaging requires significantly more innovation and testing. It’s a challenge Brita and Atlantic were up for. Brita Water bottles are 100% aluminum (even the cap) which was technically challenging to create. And to bring Brita Water packaging to scale, Atlantic needed to find the right equipment to apply Fishbone carriers at high speed and volume. That’s where Serpa Packaging Solutions came in, manufacturing the high-end equipment (see the BCF-100 in action) needed to offer a solution where these carriers can be manufactured at any size and scale.

Big (and new) ideas are certainly a team effort – one we’re proud to be a part of. Like Jennifer Brooks, president of B Water & Beverages, said, “We’re not just selling water; we’re selling a solution that is an alternative to single-use plastic.”

Read the full Forbes article here: Will Brita’s New Reusable Aluminum Water Bottles Displace Single-Use Plastic?

Learn more about the Atlantic Packaging Sustainability Program and chat with us if you want your company to make a difference.

Introducing Fishbone Recyclable Can Carrier System

Introducing Fishbone Recyclable Can Carrier System

Wilmington, N.C., December 7, 2020 — Atlantic Packaging announces the launch of a recyclable can carrier system, Fishbone, to replace plastic ring handles. The Fishbone sustainable can carrier is a curbside recyclable, biodegradable, and performance tested product that will eliminate single use plastic from beverage packaging.

Single use plastics are a known threat to our environment, generating millions of tons of unnecessary waste every year that makes its way into our waters and breaks up into microplastics. These microplastics disrupt entire ecosystems and cause great harm to turtles, wildlife, sea birds, and the marine life that ingests them.

Fishbone replaces single use plastics with paper-based can carriers that use significantly less material than full overwrap paperboard cartons. Fishbone carriers are available for standard cans as well as Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, compostable water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and to communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system also features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans. The BCF10 tabletop model runs up to 60 cans/minute and is available for a monthly user fee. The BCF40 high-speed model runs up to 240 cans/minute and is available for purchase.

Bringing this system to market has been a collaboration between Fishbone Packaging, the innovators of the Fishbone carrier design, and Atlantic Packaging, the exclusive licensee of Fishbone Packaging. Atlantic will handle all aspects of the customer experience, from product ordering and delivery, to equipment sales and support.

In a time when businesses are facing increasing pressure from environmental groups, consumers, and now governments to eliminate single use plastics, the Fishbone system is readily available for craft brewers and beverage producers who want to make the switch to a sustainable packaging option.

Atlantic Packaging President, Wes Carter, comments: “As an industry, we have to acknowledge that single-use, consumer destined plastic packaging creates environmental pollution that isn’t sustainable for our planet. For these reasons, polyethylene plastic beverage rings have been problematic packaging since their introduction decades ago.

“Atlantic and Fishbone have collaborated to bring the first ever 100% curbside recyclable paperboard beverage carrier to the marketplace. This sustainable Fishbone solution addresses all environmental concerns, and also is highly marketable for our customers. We are proud to introduce this transformative technology to packaging.”

Kevin L’Heureux, Fishbone Packaging Inc. President, and Keith Elliott, Co-Founder, remark: “Fishbone Packaging is thrilled to partner with Atlantic Packaging to bring our innovative, plastic-free packaging products and application technologies to a wider market. We have a long-standing and successful working relationship with Atlantic Packaging and this alliance has been developed to better serve and to grow sustainable, impactful and consumer-friendly packaging with our shared values.”

Fishbone can carriers and application equipment are available for purchase online at https://fishbone.com.

 

Contact

Wes Carter
Atlantic Packaging
806 N. 23rd St.
Wilmington, NC 28405
(800) 722-5841
https://fishbone.com

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