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Atlantic Packaging Joins The Conservation Alliance

Atlantic Packaging Joins The Conservation Alliance

Atlantic Packaging is pleased to announce that it has joined The Conservation Alliance, an organization that harnesses the collective power of business and outdoor communities to advocate for the protection of North America’s wild places. Atlantic Packaging is the first packaging company to join the more than 270 member companies whose collective annual membership dues are dispersed to grassroots environmental organizations that contribute to the long-term health of outdoor recreation and help ensure access for future generations.

Family owned-and-operated for 75 years, Atlantic Packaging is committed to supporting the intelligent transition to a circular packaging supply chain and a waste-free world. With packaging accounting for over 40 percent of plastic waste according to 2018 EPA data, Atlantic Packaging has recognized its corporate responsibility to have a positive impact on sustainability.

“By joining The Conservation Alliance, Atlantic Packaging is aligning with like-minded businesses collaborating around a common purpose and proudly investing in a wide range of the most compelling conservation projects in North America,” said Atlantic Packaging President Wes Carter. “We are honored to be welcomed as the first packaging company of the 270 member businesses and look forward to bringing our unique perspective and sustainable packaging solutions forward to contribute to the mission of The Conservation Alliance. We truly believe the health of all life on our planet depends on businesses working alongside each other with passion and determination to save and preserve wild places. We do this together.”

Earlier this year, Atlantic Packaging announced the launch of A New Earth Project, its global effort to create, scale, and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world’s oceans, lakes and rivers. Founded by Carter, this coalition of athletes, innovative brands, and environmentally conscious packaging suppliers is supported by veterans from the surf, outdoor, media and packaging industries.

“We are excited to welcome Atlantic Packaging as the newest member of The Conservation Alliance, joining the growing coalition of businesses that are leveraging their resources to fund and advocate for land and water conservation throughout North America. Their focus on sustainable packaging and building a movement through A New Earth Project exemplifies the type of brands we want to be part of our efforts to create a more sustainable future for people, places, and wildlife thriving together,” stated Conor McElyea, director of membership and partnerships at The Conservation Alliance.

Atlantic’s Stretch Film Recycling Program – The Future of the Circular Economy

Atlantic’s Stretch Film Recycling Program – The Future of the Circular Economy

Atlantic’s Recycling Equipment and PCR
Atlantic has invested in recycling equipment to:

  • Recapture used stretch film from our customers

  • Transform used stretch film into high-quality post-consumer resin (PCR)

  • Repurpose that PCR into new stretch film!

This creates a closed-loop system that keeps waste out of landfills and the environment. Atlantic will turn upwards of 10 million pounds of stretch film into high-quality resin!

 

Why is Stretch Film Necessary?
Stretch film is essential to B2B packaging. It allows manufacturers to get their products to retailers and distribution centers efficiently and without damage.

Loads of products that are improperly stretch wrapped before transportation often end up destroyed and unusable. Without stretch film people wouldn’t be able to get the products they need, and there’s nothing more unsustainable than wasting resources on products that cannot be used!

Atlantic works with its customers to make their stretch wrapping operations as efficient, inexpensive, and sustainable as possible. Our MUST Stretch Film Monitoring System and Quality Control Team ensure that stretch wrapping operations are optimally standardized and film application is consistent!

 

Atlantic’s PCR Testing
Atlantic is at the forefront of innovation in the packaging industry and is taking a scientific, data-driven approach to understanding PCR. Atlantic’s MUST monitors provide virtually instant feedback from our customers on film quality and performance. This feedback allows us to adjust our recycling filtration system as well as the total percentage of PCR that is input in the stretch film as it is extruded.

Atlantic tracks:

  • Stretch film breakage

  • The lot of film a break occurs on

  • PCR percentage in film

  • How PCR film reacts to a variety of tests

These metrics allow Atlantic to produce the highest quality stretch film for its customers.

 

Dealing With Film Impurities
Stretch film is generally clear and free of impurities making it great for reuse. However, Atlantic has discovered that paper labels on stretch film harm the quality of PCR during the recycling process.

We encourage customers to use polymer-based labels to preserve the quality of PCR during its production. Polypropylene labels are slightly more expensive than paper labels, but the value from quality PCR production that excludes paper labels offsets the cost of paper-tainted PCR.

 

Quality is Key
Atlantic will never sacrifice the quality of its stretch film when replacing virgin plastic with PCR because product damage is completely unsustainable. Damaged products cannot be sold and waste money, resources, and carbon.

 

Helping our Partners Meet Their Sustainability Goals
Reducing product damage is crucial to meeting sustainability goals. Atlantic has a commitment to minimizing damage and costs associated with stretch wrapping loads of products.

Information about PCR will be collected every step of the way in the closed-loop system:

  • From resin pellet production

  • To customer use of stretch film

  • To recapture of used materials

Atlantic is an industry leader in stretch film, so it is important that we take a scientific approach to studying PCR usage.

 

Atlantic Says No to Greenwashing
The goal of our recycling program is to reduce virgin plastic consumption not just add PCR to our films. Our success will be measured by getting as close as possible to achieving a ratio of one pound of PCR reducing one pound of virgin plastic. Many companies add PCR to their products for acclaim and marketing, but this is almost always in addition to not in lieu of virgin material. Atlantic is the exception.

 

Shoutout to our Partners
A major driver of this program is Atlantic’s partners’ commitment to sustainability. Atlantic can retrieve used stretch film from its customers so it can be recycled and reused.

Our partners have a vested interest in sustainability and the quality of stretch wrap they are provided with. This recycling initiative will allow clients to meet their key sustainability goals of reducing carbon emissions, plastic generation, and nonrecyclable material usage. Atlantic is excited to assist its customers in meeting their sustainability goals ahead of extended producer responsibility (EPR) legislation.

Atlantic’s E-Waste Recycling Program

Atlantic’s E-Waste Recycling Program

Atlantic just sent 17 pallets of electronic waste to a recycling facility. That’s 7,749 pounds of waste that will be given a new life instead of sitting in a landfill!

Every employee at a company has a unique perspective, and when they’re presented with inspiration their great ideas come to life. Two years ago, Nate Huot began collecting old hardware laying around Atlantic’s facilities. This process gradually grew into a popular, new program at Atlantic.

Old computers, copiers, monitors, battery backups, and a variety of other products have been collected from our locations in Acworth, Dalton, Greensboro, Tabor City, Wilmington, and Sturgis. These used devices would have ended up in a landfill if it wasn’t for the E-Waste Recycling Program.

E-waste is full of valuable rare earth elements (REE’s) and toxic minerals. If these materials are not disposed of properly, they can pollute the environment.

“With our truly amazing growth rate, whether it be new facilities, products, and/or services, a new problem that’s near and dear to my heart became apparent,” Nate said. “Where in the world can I send the e-waste (old copiers, battery backups, computers) in the Tabor City area? This was my opportunity to take the initiative, and as fate would have it, a gentlemen dropped his card off for a small mom and pop operation called See Recycling that could recover REE’s, which are products of destructive mining but make the fancy phone in your pocket work. The other primary concern I had were the toxic minerals such as lead and mercury, that if not properly processed will eventually end up in watersheds.”

Nate has worked hard to get this program to where it is today and now Zac Soles, Tabor City Printing & Graphics’ Sustainability Expert, is assisting in managing the program too.

Sustainability opportunities are all around us. Once you see them, you can’t un-see them. Our IT team, partners, and suppliers of equipment are excited to expand and grow the E-Waste Recycling program over the years to come.

The next collection is already under way, so don’t miss out on this great opportunity!

Reach out to Nate, Nateh@atlanticpkg.com, or Zac, Zacharys@atlanticpkg.com, if you have questions about the E-Waste Recycling Program or if you want to donate e-waste from your facility or home.

Atlantic Launches A New Earth Project

Atlantic Launches A New Earth Project

Today, A New Earth Project, a coalition of outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers, launches its global effort to create, scale, and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world’s oceans, lakes, and rivers.

An initiative of Atlantic Packaging, A New Earth Project is a catalyst to build awareness, increase education and inspire action. A New Earth Project brings together the voices of ocean and water advocacy and the global supply chain to solve these problems while providing sustainable packaging solutions for brands of all sizes through its website.

A New Earth Project started as a conversation between surfers on the North Shore of Oahu and has grown into a robust movement to raise awareness of and find critical solutions to address the increasing levels of plastic pollution in global waterways. Supported by Atlantic Packaging, the largest privately held packaging company in North America, the initiative brings together the voices of ocean and water advocacy groups with brands and organizations in the supply chain equipped to bring solutions to the table to remediate the problems that exist today. With a team built by founder Wes Carter, president and third-generation leader of Atlantic Packaging, the initiative is supported by veterans from the surf, outdoor, media, and packaging industries.

“The plastic pollution problem is personal for me. I’ve witnessed it in my own life and have only seen it get worse. After hearing well-known surfers share their personal stories of how they’ve observed the rise in plastic pollution in the oceans, there was a big moment when I realized a lot of the plastic waste was coming from packaging, a supply chain that I’m part of,” said Carter. “This was the catalyst for A New Earth Project and is at the heart of this strategic collaboration. Atlantic Packaging has a seat at the table with the largest consumer product companies in the world. We are in a unique position of having both the ability, and what I believe is the responsibility, to drive the changes that must occur.”

Drawing on Atlantic Packaging’s 75-year history in the global packaging supply chain, this initiative delivers real solutions through the introduction of the New Earth Approved catalog, a collection of products and capabilities adhering to key criteria, including: 100 percent curbside recyclable, made from renewable resources, and not harmful to wildlife or ecosystems. The New Earth Approved catalog brings the purchasing power and delivery capabilities of Atlantic Packaging to businesses of all sizes. Partners may also tap into Atlantic Packaging’s award-winning Packaging Solution Center in Charlotte, NC, which helps brands solve their most challenging packaging problems in alignment with the ethos of New Earth Approved.

“We have been shipping so many boards directly to peoples’ homes, and the amount of plastic we were using was overwhelming; we knew this was a big issue, and that we had to do something about it,” said Jon Pyzel, founder of Pyzel Surfboards. “When the team at A New Earth Project came back with the S3, it gave us the ability to remove all single-use plastic from our surfboard shipping system and replace it with a fully curbside recyclable option. This shift makes our packaging a meaningful brand attribute and signals to our customers that we are doing our part to be more sustainable.”

The launch of A New Earth Project is supported by story-driven programming chronicling the challenges that global waters face, and the people, brands, and organizations who are collaborating to find solutions. Journey to a New Earth is an eight-episode series, airing on Earth Day (April 22) on Outside TV and FUEL TV. This first of multiple series in development is designed to raise awareness about the environmental impacts generated by packaging that ends up in the world’s waterways, shared through the first-hand accounts of some of the most recognizable surfers in the world. The following day, Quiksilver and A New Earth Project will team up to present the 2022 US Board Riders National Championship at Lower Trestles, airing live on FUEL TV on Saturday, April 23 in more than 130 countries.

A New Earth Project also announced its first class of global advocates which includes professional surfers Kai Lenny, Vaihiti Mahana, Carlos Munoz and Koa Smith. These athletes, who have all demonstrated their commitment to environmental healing through their words and actions, are working to build awareness of the critical importance of sustainable packaging solutions.

“Surfing has given me the unique opportunity to travel and see first-hand the devastating impact single-use plastics are having on our oceans,” said Kai Lenny, professional surfer and committed environmentalist. “That’s why partnering with A New Earth Project and lending my voice to the conversation about the importance of sustainable packaging for the health of our planet is truly important to me.”

Visit www.anewearthproject.com to learn more about the movement and to shop the New Earth Approved catalog today!

Atlantic Packaging’s Fishbone Featured in Packaging World

Atlantic Packaging’s Fishbone Featured in Packaging World

Packaging World, a monthly packaging innovation publication, featured Fishbone in its article highlighting B Water & Beverages’ work with Brita to produce a recyclable, plastic-free bottled water product that uses Fishbone as its can carrier.

B Water & Beverages has an exclusive licensing agreement with Brita, a popular water filter manufacturer, to produce and distribute Brita Premium Purified Water. The sustainable cans pair perfectly with Fishbone’s fiber-based, 100% curbside recyclable can carriers!

The Fishbone beverage carrier is a curbside recyclable and performance tested product that will eliminate single-use plastic from beverage packaging.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Atlantic is excited to partner with Brita, and we are ready to help businesses in the beverage space meet their sustainability goals.

Read the full Packaging World article here: Co-packer Deploys Packaging Innovations for Brita Premium Purified Water

Learn more about the Atlantic Packaging Sustainability Program and chat with us if you want your company to make a difference.

Stop by Booth #853 at the Craft Brewers Conference and Brew Expo America

Stop by Booth #853 at the Craft Brewers Conference and Brew Expo America

Atlantic Packaging is showcasing its Fishbone Recyclable Can Carrier System at the Craft Brewers Conference and BrewExpo America May 2-5, 2022. Stop by at booth #853 to learn more about Atlantic’s fiber-based can carriers and Fishbone applicators.

The Craft Brewers Conference and Brew Expo America is the largest brewing conference and trade show in the U.S.A. Hundreds of vendors and over 10,000 brewery industry professionals come together to shop, learn, and connect. The craft brewing industry is interested in sustainability, so Atlantic is here to help!

Atlantic’s focus on innovation and technology makes us a market leader for customers requiring sustainable packaging options, packaging equipment, high-performance materials, warehousing, and distribution. Atlantic delivers these solutions daily to our customers in North America and Central America.

Specific to the craft brewing industry, Atlantic recently launched a sustainable beverage carrier system, Fishbone, to replace plastic carriers. The Fishbone beverage carrier is a curbside recyclable and performance tested product that will eliminate single-use plastic from beverage packaging.

Fishbone carriers are available for standard cans, slim/sleek cans, and Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans.

Atlantic is excited be a part of the Craft Brewers Conference and BrewExpo America this year, and we are ready to help your business meet its sustainability goals. We look forward to seeing you at our Booth# 853!