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Atlantic’s Sustainability Summit

Atlantic’s Sustainability Summit

Save the Date!

You’re invited to Atlantic’s Virtual Sustainability Summit. We’ll share our latest initiatives in sustainability and have guest speakers discuss how we can improve and advance in our goals to be more sustainable from the inside out.


What: Atlantic Sustainability Summit
When: May 25, 2021
What Time: 1pm – 3:30pm
Who’s Invited: You are! And everyone in your organization responsible for Sustainability Initiatives.
Where: Virtual Zoom Meeting. We’ll share links and information as the date approaches.

We’re all on this journey together and by collaborating on how we can achieve carbon neutrality and bring more sustainable products to market, we’ll blaze a path to a brighter future.

Atlantic Packaging Joins the Alliance to End Plastic Waste

Atlantic Packaging Joins the Alliance to End Plastic Waste


Atlantic Packaging is proud to announce that they have joined the Alliance to End Plastic Waste (the Alliance), a non-profit organization committed to ending plastic waste in the environment. In their capacity as an Alliance member, Atlantic will be collaborating with over 80 member companies, project partners, allies and supporters around the world to address this global issue.

The Alliance’s mission is to develop, accelerate and deploy innovative and impactful solutions, engage communities around the world, and to catalyze investments.

The Alliance’s members represent the full range of the plastic value chain and are united in their drive and vision to end plastic waste in the environment. As a specialist in end-of-line packaging systems and materials as well as converted paperboard and corrugated solutions, Atlantic is connected up and down the supply chain and is well-positioned to help influence change.

“Atlantic Packaging is leading the way through transparency and collaboration across the supply chain to create a sustainable future for our planet,” remarks Atlantic Packaging President, Wes Carter. “By joining the global efforts of the Alliance and committing to sustainability, we believe our industry can have a major impact on global pollution and climate change.

“We look forward to supporting this effort through our work in introducing recyclable and compostable packaging materials, as well as promoting and creating packaging efficiency, optimization and closed recycling systems throughout the supply chain.”

Atlantic is also committed to helping educate the marketplace about the importance of ending plastic waste, to making recycling and recyclable options available, and to implementing systems that will create a more circular economy.

See More About Atlantic’s Sustainability Program

“The Alliance is pleased to welcome Atlantic Packaging into our ranks,” said Jacob Duer, President and CEO of the Alliance to End Plastic Waste. “Their expertise in sustainable packaging solutions and packaging efficiency will be a welcome addition to the Alliance as we try to develop more circular solutions with the aim of ending plastic waste in the environment.”

For more information, please visit

View Press Release on PRNewswire here.

Atlantic’s Commitment to Sustainability

Atlantic’s Commitment to Sustainability

Sustainability is a single word that encompasses complex ideas, actions, and meanings.  It suggests longevity and preservation.  It refers to programs and initiatives.  It applies to the planet earth and the health its resources and all its citizens.

Packaging, particularly single use packaging, has long been targeted as a threat to sustainability and has led consumers, manufacturers, and distributors to seek out ways make packaging more sustainable.

The Sustainable Packaging Coalition defines sustainable packaging as “beneficial, safe & healthy for individuals and communities throughout its life cycle.”  It goes on to detail a sustainable life cycle, from sourcing to usage to recovery.

As a distributor and a privately-owned company, Atlantic Packaging has a privileged position to influence each of these areas, from how we source packaging products for our customers, to how we optimize their use, to devising closed loop systems of recovery.

We’ve learned a lot over the years about what it means to be sustainable in each step of this process. 

What we’ve learned is that, #1, your packaging has to work.  It has to satisfy the basic functions needed to protect your product, convey the intended message, and allow for efficiency in the manufacturing environment.  If your packaging doesn’t work and it causes excess waste due to damaged product, then you have the opposite of sustainability.

Once you have a packaging solution that works for your product, then we can work on optimizing the solution so we’re using the least amount of material possible without sacrificing performance.

From there, we can choose the most sustainable materials available that won’t sacrifice performance or optimization.

We believe that these areas of focus can lead to packaging efficiency and reduced packaging overall. In addition, our ability to create closed loop systems for industrial B2B packaging plastic, such as stretch film, and to reduce leakage in which plastic ends up in consumers’ hands can lead to a more circular economy for plastic.

Get more information about Sustainability at Atlantic, including our Sustainability Report and a video series outlining our approach to sustainable packaging.

Introducing Fishbone Recyclable Can Carrier System

Introducing Fishbone Recyclable Can Carrier System

Wilmington, N.C., December 7, 2020 — Atlantic Packaging announces the launch of a recyclable can carrier system, Fishbone, to replace plastic ring handles. The Fishbone sustainable can carrier is a curbside recyclable, biodegradable, and performance tested product that will eliminate single use plastic from beverage packaging.

Single use plastics are a known threat to our environment, generating millions of tons of unnecessary waste every year that makes its way into our waters and breaks up into microplastics. These microplastics disrupt entire ecosystems and cause great harm to turtles, wildlife, sea birds, and the marine life that ingests them.

Fishbone replaces single use plastics with paper-based can carriers that use significantly less material than full overwrap paperboard cartons. Fishbone carriers are available for standard cans as well as Alumi-Tek bottles in both 4-pack and 6-pack formats and are sealed with a recyclable, compostable water-based barrier coating for moisture resistance. Fishbone can carriers come in a variety of options designed to complement any brand and to communicate the brand’s commitment to sustainability. Custom printing and graphics are also an option for unique branding opportunities on the carrier.

The comprehensive Fishbone system also features semi-automatic and fully automatic equipment engineered specifically to apply the Fishbone carriers to a 6-pack of 12 oz cans and to a 4-pack of either 12 oz or 16 oz cans. The BCF10 tabletop model runs up to 60 cans/minute and is available for a monthly user fee. The BCF40 high-speed model runs up to 240 cans/minute and is available for purchase.

Bringing this system to market has been a collaboration between Fishbone Packaging, the innovators of the Fishbone carrier design, and Atlantic Packaging, the exclusive licensee of Fishbone Packaging. Atlantic will handle all aspects of the customer experience, from product ordering and delivery, to equipment sales and support.

In a time when businesses are facing increasing pressure from environmental groups, consumers, and now governments to eliminate single use plastics, the Fishbone system is readily available for craft brewers and beverage producers who want to make the switch to a sustainable packaging option.

Atlantic Packaging President, Wes Carter, comments: “As an industry, we have to acknowledge that single-use, consumer destined plastic packaging creates environmental pollution that isn’t sustainable for our planet. For these reasons, polyethylene plastic beverage rings have been problematic packaging since their introduction decades ago.

“Atlantic and Fishbone have collaborated to bring the first ever 100% curbside recyclable paperboard beverage carrier to the marketplace. This sustainable Fishbone solution addresses all environmental concerns, and also is highly marketable for our customers. We are proud to introduce this transformative technology to packaging.”

Kevin L’Heureux, Fishbone Packaging Inc. President, and Keith Elliott, Co-Founder, remark: “Fishbone Packaging is thrilled to partner with Atlantic Packaging to bring our innovative, plastic-free packaging products and application technologies to a wider market. We have a long-standing and successful working relationship with Atlantic Packaging and this alliance has been developed to better serve and to grow sustainable, impactful and consumer-friendly packaging with our shared values.”

Fishbone can carriers and application equipment are available for purchase online at



Wes Carter
Atlantic Packaging
806 N. 23rd St.
Wilmington, NC 28405
(800) 722-5841


New! Curbside Recyclable Mailers

New! Curbside Recyclable Mailers

With the continued rise of online shopping, especially in the midst of the global pandemic we’re facing, e-commerce sales are growing rapidly and taking more marketshare.

According to research from eMarketer, e-commerce is expected to reach 14.5% of total retail sales in 2020, representing both an all-time high and the biggest share increase in a single year.” (source: US Ecommerce 2020.)

E-Commerce offers convenience which is critical as people around the world rely on online shopping for essential goods including food, beverage, health, and pharmaceutical products.

One of the existing challenges has been how to improve sustainability and reduce waste associated with shipping and packaging.  We’ve done a lot of work with E-Commerce FulFillment at our Packaging Solution Center to identify systems and innovative products that help optimize packaging and shipping.

Consumer Demand

In addition to those improvements, our customers and their consumers have been asking for options in fully curbside recyclable packaging products for e-commerce.  Corrugated is one option but that can be overkill for some smaller and less fragile products that don’t require a corrugated box.  Boxes also usually require some amount of void fill – even more packaging – to protect the product inside.

Mailers are a great option for e-commerce fulfillment.  They are lighter and less expensive to ship and don’t require void fill for added protection.  However, mailers are either 1) not recyclable at all due to the mix of plastic or filler in their composition or, 2) they require consumers to take them to a special place for recycling.  So often, these mailers go right into the trash.

Consumers have made their voices heard and have put the pressure on for these mailers to be easily recyclable.

Curbside Recyclable

Today, we have the product that fits the bill.  We now have options in 100% fully curbside recyclable mailers in both padded and paper envelope options.

Eco-Mailer Collection

These sustainable mailers offer a wealth of benefits.  They are:

  • Lightweight
  • Affordable
  • In Supply
  • Durable & High Performance
  • Designed for Easy Packing
  • 100% Curbside Recyclable
  • Customizable with Printing & Branding Options

We are so excited to bring these mailers to the marketplace. We think this product will help change the trend of e-commerce packaging to emphasize sustainability and easy recyclability.

Explore more features of our Curbside Recyclable Mailers and contact us to learn more.

Click to Download PDF:

Curbside Recyclable Mailers

Is Downgauging the Answer?

Is Downgauging the Answer?

As manufacturers look to reduce costs and improve the sustainability of their operations, they target their packaging operations to see where they can make changes. This applies to primary product packaging like pouches, cartons, and bottles as well as secondary packaging like stretch wrapping, shrink bundling, and strapping.

Early in this process industry-wide, manufacturers looked for opportunities to downgauge and move to thinner films. A lesser gauge meant less material cost and ultimately less waste once the packaging was used and done.

They found an opportunity for downgauging with stretch film and stretch wrapping. At Atlantic, we could help our customers achieve this by optimizing the stretch wrapping equipment and ensuring that the thinner film had the proper prestretch properties and was applied with the correct tension and wrap patterns to make it work.

And by “work,” we mean that the stretch wrapping with thinner film contained the load without allowing the products to shift or the film to puncture or break. Because the very purpose of stretch wrapping is to provide load containment and protect the products in the load, this was the ultimate goal as we moved to thinner films.

Fast forward a few years and what we’re seeing now is that the stretch wrapper maintenance and the ability to maintain the optimization set at the start of the downgauging is beginning to fall off. Customers who saw great success at the time of the change are now starting to see more failures and more issues arise.

That’s because this is not a “set it and forget it” kind of operation.

Maintaining the level of optimization and the complete solution that we’re providing through the testing and work at our Packaging Solution Center takes time, attention, and collaboration.

Once you achieve the goals of downgauging and reducing costs, you have to dedicate resources to continuing that improvement. And this won’t happen overnight. Equipment and parts deteriorate. Operators may come and go. And there are a lot of people who interact with the stretch wrappers who have the freedom to make adjustments to the equipment.

You need a plan to educate and train the workforce as well as a strategy for identifying any changes or developments that might negatively affect the performance. You also need proper preventative maintenance and tools for getting back on track if performance does slip over time.

So, is downgauging the answer to cutting costs and improving sustainability?

What we’ve shown here is that it’s part of the answer. The complete solution is complex, ongoing, and collaborative. To really achieve your goals, you need a long term commitment from different parts of your organization, including operators, management, and procurement. And you need a packaging partner equally as committed to your success.