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Two Steps to Sustainability

Two Steps to Sustainability

One of the top business priorities for our customers is sustainability.  While you each have your own unique sustainability goals and strategies, there are a number of similarities in what you’re looking to achieve.  In the packaging space, you want to know how you can make your primary packaging recyclable or more environmentally friendly.  This includes cartons, pouches, bags, clamshells, bottles, and cans. 

You also want to know how you can make your manufacturing processes and materials used more earth-friendly.  This includes shrink bundling, stretch wrapping, and strapping.  It also includes optimizing logistics to reduce activity around trucking and transit.

At the Packaging Solution Center and with our work in stretch wrapping (see: MUST Stretch Management System), we’ve found a two-step solution to improving sustainability across the board.

1. Make sure that your manufactured goods arrive to the customer safely and securely.  Any damage that occurs in transit leads to lost product, excess waste, more trucking and logistics, re-working orders, and more materials used in the end.  Damaged product is inherently unsustainable.   If we can help you get your products to their destination safely, that’s the most sustainable impact we can have.

2. Optimize the amount of material being used. While we need to apply stretch film to create stable unit loads, we want to do so in the most efficient way possible. We may be able to down gauge, reduce the number of wraps, or apply more film ONLY to the areas where it’s needed on the load.  We’re always looking for the solution with the lowest material usage.

While these steps are complex and themselves involve a number of steps, you can point to these two goals as the centerpiece of a sustainable end-of-the-line packaging solution.

Want to see how you can improve your packaging to become more sustainable?  Schedule a tour of the Packaging Solution Center today.

The Most Sustainable Thing We Can Do in Stretch Packaging

The Most Sustainable Thing We Can Do in Stretch Packaging

Becoming sustainable means much more than checking a box for big corporations.  Executives and employees are aware of conversations around earth-friendly practices and products, of consumers’ sensitivity to recyclable and sustainably sourced products, and to their own measurable impact on the world stage of sustainability.

Sustainability initiatives are good for people, good for the environment, and good for business.


There are a number of specific steps companies can take to improve their sustainability.  First, you can develop a business case for your sustainability initiatives. This will help leaders communicate the goals and strategies with clear and positive outcomes for the business.

You can assess and audit your own internal practices of recycling and promoting green practices within the company.

If building or expanding, you can look into repurposing existing space or investing in LEED-certified building practices.

You can audit your energy usage and look for ways to be more energy efficient.

You can examine your supply chain and find opportunities for greater sustainability throughout.


Packaging is often pinpointed as an opportunity where companies can reduce their footprint (See: Finding Our Way to Greener Packaging).

Using less material, whether on the primary packaging – like the bottle or carton – or with the secondary packaging – like the stretch, shrink, strapping, and cornerboard – seems an obvious place to improve sustainability. This is often true.  But if not done with a scientific approach that shows exactly how much you can reduce before jeopardizing the integrity of the packaging, these reductions can actually cause damage and waste far beyond what you saved in the first place.

In our work with stretch packaging and unit load testing at the Packaging Solution Center, we’ve found that the most sustainable thing we can possibly do is to make sure that manufactured goods arrive to the customer safely and securely.  The second any damage occurs, you have unsaleable product.  And that’s unsustainable. The transit and the energy required to either fix or repair those products is also unsustainable.

See also: The Big Picture of Sustainable Packaging

So, our first priority for you is to make sure that your product itself is protected as it travels from point to point.  This allows you to avoid rework, restocking, and repairs that are inefficient, expensive, and unsustainable.

If you’re interested in learning how you can reduce your packaging in a way that’s optimal and effective for both your product and your sustainability goals, schedule a visit to the Packaging Solution Center today and meet with our experts.

The Big Picture of Sustainable Packaging

The Big Picture of Sustainable Packaging

Achieving sustainability is not as easy as following a straightforward formula. We talked in an earlier post about the balancing act of cost, performance, and sustainability and how striking that balance is tricky yet attainable. 

Success in sustainability is similar. 

While we can certainly take steps such as using a reduced amount of higher performance stretch film (See: How To Use Less Stretch Film for Better Sustainability), we’ll find more success in achieving your goals when we move beyond isolating one single factor at a time.

In the video above, we discuss the value of evaluating your whole packaging system rather than isolating single factors like your stretch film or your shrink bundling film. If we can look at the big picture – from your actual product packaging to the way it’s unitized and everything in between – we have the opportunity to find more creative solutions that can yield significant sustainability gains.

If you haven’t been to the Packaging Solution Center in Charlotte, we invite you to come take a tour and see how our scientific approach to end-of-packaging can benefit your operation.

The Balancing Act of Cost, Performance & Sustainability

The Balancing Act of Cost, Performance & Sustainability

There are many factors that go into the science of load containment and load stability. But among some of the most important factors we have to consider are those just outside of the scientific or engineering equation.  These are the business factors of cost, performance, and sustainability.

At the Solution Center, we meet with customers in procurement who are super focused on cost.  We meet with engineers and operators whose priority is to make sure their products get from one facility to the next without damage.  And we meet with executives who are focused on meeting the goals of their Sustainability Program.

Our challenge is to balance each of these aspects – cost, performance, and sustainability – in a way that successfully meets all of these important business goals.

The Balancing Act of Cost, Performance, and Sustainability


We’ve had times where customers came to us wanting to put their stretch film out to bid in an effort to purchase the least expensive material they can get.  Often the cheapest film is thinner and lower quality in terms of the consistency of the film ( See: Commodity Grade Films vs. High Performance Stretch Film). Down gauging based on cost only can easily lead to load failure, increased cost because you try to use more film on every load, and unnecessary waste because of over-applied film and product damage.

A positive trend we’re seeing is that procurement and purchasing arms of companies are more aware of how stretch film will affect the manufacturing process, load stability, and product protection. They’re more concerned about the quality of the stretch film given the important role it plays in these areas.  So there’s more internal collaboration between procurement and engineering to choose the best stretch film at the lowest cost.


We discussed in earlier articles how important it is to choose the right stretch film and to figure out the right application in order to protect your products during transit from facility to facility (See: Unpacking the Problem of Unit Load Damage).  Engineers and operators who are hands-on with the stretch wrapping process are focused on load containment and load stability to ensure the products arrive on-time and intact.  This successful performance eliminates re-working of orders, unnecessary waste, and dings on productivity and efficiency in their operation.

If they’re working with the cheapest possible film, they’re not going to get the capability in the material that they need to achieve this performance. So we need to balance the needs of cost with performance. Fortunately, as mentioned above, we are seeing more collaboration happening between engineering, operations, and purchasing. Our goal is to expand on that collaboration and bring all parties together for programs like our Stretch University and for testing in our Packaging Solution Center.  This would bring everyone on board and deliver the best possible solution at the best possible cost and will ultimately benefit their company overall.


We’ve been talking a lot about sustainability in this Packaging Insights series because so many customers come to us with the goal of improving sustainability. Packaging is one area where they see a lot of potential for making improvements.  And the great news is that, with our testing capabilities, we can often find proven solutions that require less packaging material while still protecting the products, thereby eliminating damage and unnecessary waste. 

Many executives or marketing personnel are the guardians of their Sustainability Program. They’re monitoring how it’s carried out, how they are meeting goals, and how successful the program is overall. This is a critical business goal and, fortunately, we can often make improvements while still balancing the other goals of cost and performance.

The Balance

From our position working with all these teams and helping to find the path between cost, performance, and sustainability, we understand that these are not easy conversations to have. In some cases, they may question the very nature of how you operate. Seemingly different or even opposing priorities are at play. 

But what we can do at the Solution Center is prove that when we’re wrapping a load, we can do it cost efficiently while demonstrating that the dynamics of how well the load will survive the supply chain environment is also being covered.  These are not opposing issues.  We can find a balance where all parties will be working toward their goals. 

We’ve found that common education on these dynamics as well as involvement by all parties in the testing process itself can help everyone to get on the same page and work together to achieve their goals. 

If you’re trying to find the balance between cost, performance, and sustainability, reach out to us today to schedule a visit to the Packaging Solution Center and see how we can help.

How to Use Less Stretch Film for Better Sustainability

How to Use Less Stretch Film for Better Sustainability

The first of the Three R’s in the popular waste hierarchy of Reduce, Reuse, Recycle is REDUCE

Individuals and corporations can follow the Three R’s as a basic guideline in achieving better sustainability.  When you start with the first R and make efforts to reduce waste, you’ll naturally examine your current consumption and usage and look for ways to cut back. Sometimes, this is as easy as opting for paperless electronic communications instead of traditional mail – as in how you receive statements from your bank. 

But in other areas, it will seem more difficult to find ways to reduce.  If you examine your more high volume usage, you’ll find it will take a bigger effort to make a change.  But that’s often where you can make the biggest impact in terms of sustainability.

When it comes to end-of-line packaging for consumer product manufacturers, stretch wrapping falls into the category of high volume usage.  Stretch wrapping is integral to protecting your products during transit and storage. Reducing usage in this area feels like it may put your products at risk (See: Load Damage Domino Effect).

With Atlantic’s MUST stretch management program, we help you examine your current usage – from the type of film you’re using, to your equipment and how it’s set up, to your stretch wrapping process.  With the results of this audit, we use the testing equipment at the Packaging Solution Center to test and verify a stretch wrapping method that will work for you.

Our goals are to optimize your stretch film usage and application – often by using a higher performance film that requires less film applied – and to ensure that your products are protected.  The results are often a reduction in the amount of film being used, cost savings on materials, and sustainability gains.

To learn more about Atlantic’s MUST Method and to tour the Packaging Solution Center, contact us today.

Finding Our Way to Greener Packaging

Finding Our Way to Greener Packaging

Consumers today are more attuned to their environmental footprint than ever. This means they are more sensitive and thoughtful about the products they purchase. They’re researching companies and engaging with brands directly on social media. They’re reading labels, investigating ingredients, and evaluating their packaging. 

In all this, they’re looking for signals that the companies they support though their purchases are equally as attuned to their environmental footprint, actively working to reduce waste and use sustainable materials.

As a packaging company, we have the opportunity to make decisions that can significantly influence and affect sustainability up and down the supply chain. From the materials we offer, to the style of packaging we recommend, we can offer strategies to help our customers achieve greener packaging that’s more efficient and less costly.


Consolidating packaging means that you’re fitting more products into fewer packages. This strategy can make a big difference when you’re shipping products out to retail stores or when you’re shipping parts to the manufacturer.

The first step in consolidation is to look at how you can be more efficient and strategic with the materials you absolutely have to use. Then you look at how you can safely eliminate the rest. This requires creativity, resourcefulness, and an engineering mindset.

Consolidation accomplishes some important goals in the quest for greener packaging. It reduces packing materials and the total number of packages while still protecting the product, usually at a lesser cost. Benefits are gained up and down the supply chain, leaving a positive impact on sustainability efforts.


Choosing the most appropriate size box for your e-commerce shipment helps to minimize shipping costs by optimizing the dim weight and reducing void fill. It also helps create a more positive customer experience by eliminating excess packaging materials.

When combined with smart automation, like the i-Pack machine or the PACJacket, right size boxing can be fast and efficient.

As the e-commerce industry continues to expand year after year, you’ll need innovative ways to reduce materials while protecting your products. Right size boxing takes innovation and smart strategy but can return significant benefits, especially over the long term.


Retail packaging has some heavy lifting to do. It has to protect the product, act as a billboard for the brand, and get your attention above all the competition on the shelf. If it can also be environmentally friendly, then that’s a bonus for everybody.

One way we’ve been able to help customers achieve a more sustainable model for retail packaging is by creating an exterior
box or container design and then changing up the internal profile to accommodate a variety of items. 

This achieves consistency in the outer layer to reduce production and supply costs and ensures that the cases can always be cubed on a pallet for efficient shipping.

With that single container, you can then use labels or shrink sleeves to differentiate, allowing you to buy in bulk and use only the materials needed for each variety. This cuts down supply costs and provides more flexibility in the production line.

The engineers in our Custom Packaging Lab create protective packaging designs for customers in the automotive industry, health & beauty, e-commerce and more.

Contact us today to talk about your sustainability goals.

Download our whitepaper on Making Greener Packaging a Reality for more ideas on how your company can implement smart packaging for better, more sustainable outcomes today and in the future.