Retail packaging for consumer goods is a critical part of your overall marketing campaign. Studies have determined that consumers’ buying decisions are heavily influenced by product packaging. Research has even dissected which aspects of the packaging has the greatest influence on buyers, including colors, images, innovation, and brand values.
Consider Your Overall Marketing Strategy
In order to make the most of your product packaging, it’s important to consider your overall marketing strategy and incorporate your messaging into your product package. Use your logo, brand colors, tagline, and consistent fonts as well as any images or messages that correspond to all of these.
For instance, if your brand is more fun and playful, consider using fun facts, trivia, or “did you know” type of elements in your packaging. If your brand is more elegant and upscale, think about simplifying the package with sleek colors and patterns that match your branding.
Trust and Professionalism
Excellent packaging using labels, sleeves, or cartons will make an impact on the buyer who may have dozens of options competing with your product on the shelves.
Modern, professional packaging conveys a level of trustworthiness in your brand. Consistency in colors and branding across substrates and across other advertising platforms where consumers may have seen your product such as print ads, Facebook ads, twitter posts, and your website communicates professionalism that buyers can trust.
Colors, Fonts and Graphics
The famous and early pioneer of abstract painting, Wassily Kandinsky, is credited with matching colors to moods with his Color Theory. His ideas are used widely in branding and marketing strategies to communicate the right tone for the product.
Yellow can be warm as in earth tones but also exciting as in loud brass instruments. Yellow is used in packaging to convey energy and positivity. Blue connotes peacefulness, calm, and focus. This can be very good for reinforcing trust and dependability for your brand. Red transmits strength, joy, and passion which can be used to make consumers feel excitement about your product.
In general, brighter colors are more playful while white or light colors are more clean and simple and black or dark colors are serious and powerful. Green is often associated with products that are environmentally friendly and brands that are natural and earth conscious.
In a world largely driven by online social sharing, your packaging efforts can provide ripple effects for your overall marketing. If the package is special enough and is an excellent showcase of your brand, it can inspire consumers to share photos of it on Instagram, Facebook, Twitter, and LinkedIn. These social shares are powerful testimonials for your brand and can harness the power of your loyal customers to build trust and word-of-mouth recommendations.
Where Do I Find Such Excellent Packaging?
Finding a printing and packaging company that you can trust with your brand is key to launching a successful product marketing campaign. Atlantic Packaging was established in 1946 and we are trusted by major consumer manufacturers with their retail packaging including labels, sleeves, cartons. We also handle equipment, materials, design and automation of full packaging lines including stretch wrapping, shrink packaging, flexible packaging and more.
Contact Atlantic today to find out how our people, our processes, our experience, and our expertise can help your product packaging align with your overall marketing efforts to give you an edge over the competition.
Related Posts: Fresh Ideas for Packaging Fruits and Veggies, Labels and Packaging
Sources: Decisions, Decisions… How Does Product Packaging Affect What You Buy?, How Colour Communicates Meaning, Color Theory according to Wassily Kandinsky, The Science of Colors in Marketing
Looking for new ideas in packaging that will get your product moving off the shelves? We’ve found some research on new trends that are helping to get fresh fruits and veggies into the hands of more consumers.
Go for Quantity
The use of films and flexible packaging in bagging and shrink wrapping your product lets you group more items together in multi-packs and encourages buyers to get more with every purchase. It also increases the shelf life of the product compared to mesh bags.
Make It Easy
The easier you make it for people to use your fresh product, whether it’s for cooking or on-the-go snacking, the more likely it is that a buyer will choose it.
Some growers are packaging their product along with complementary ingredients and recipes for an all-in-one fresh food kit. This can make it easier for shoppers to choose fresh over canned or frozen. Packaging your product in single serving containers for quick and easy snacks is another way to make buying fresh easier on consumers.
Sometimes Flashier is Better
Packaging fresh food, including berries, apples, kale, sweet potatoes or seafood, can be made more appealing with a colorful, attractive carton or printed bag. Package your product with images of fun characters or delicious food, depending on your audience and what they will like. This attention to detail can make fresh food more appealing, fun, or appetizing.
If you’re interested in exploring any of these ideas further, please contact Atlantic today to see how we can help you make great strides with your fresh food packaging: (800) 722-5841
Serving the Produce Industry
Serving the Agriculture Industry
Source: Top trends in fresh food packaging – FoodProductionDaily.com
Atlantic’s knowledge of packaging equipment and materials is one of our core capabilities.
We work closely with our customers to understand your business and your goals so that we can match the best equipment and materials to your operation. Whether that means changing the materials being used to achieve better performance, automating key parts of your packaging process, or integrating a complex packaging line, Atlantic has the talent and the resources to make this happen with speed and precision.
Our consultants, technicians, sales, and customer service teams are focused on customer success, first and foremost. We have valuable relationships with top vendors for both materials and equipment so that we can be sure our customers will benefit from optimal performance. Our engineers and technical service team keep you up and running over the long term.
Atlantic is involved in stretch wrapping, shrink packaging, flexible packaging, protective packaging, case erecting, case sealing, and strapping. These resources together with our inventory management program and service technicians provide our customers with a complete packaging program.
Learn more at www.atlanticpkg.com.
Atlantic Packaging takes great pride in our dedication to our customer’s packaging needs, requirements, and specific requests. We have brilliant engineers on staff tasked with planning, designing, and testing custom packaging solutions for nearly every product presented to us.
We wanted to give you a sneak peak at our protective packaging assembly process in the video below. When the packaging solution for a product has been created and tested and is ready to be implemented, our hard-working teams get to work assembling the pieces. Our protective packaging ranges from simple and straightforward to complex and multi-layered pieces.
In addition to protective packaging, Atlantic also offers printing and graphics for all product labeling needs. Our company has the ability to take a product from the point of development and manufacture all the way to the retail shelf. Our team can provide the necessary graphics, labeling, packaging, and delivery as well as provide insight in terms of materials, cost, timelines, and overall production.
Trust the professionals at Atlantic Packaging to deliver the best possible protective packaging solution at the lowest possible cost to you.
Contact us today to learn more: 800-722-5841
Our flexible packaging systems and supplies are used by some of the top food suppliers in the industry. Our flex packaging materials include co-extruded barrier, shrink, laminated and all grades of polyethylene films.
Our vast inventory of general packaging materials, industrial supplies and items specific to the food industry and other specialty markets allows us to pass cost savings and fast, efficient turnarounds on to our customers.
Atlantic understands the importance of honoring your production flow and, to that effect, we make sure to coordinate the supply of your packaging materials into your production schedule so that your internal network can maintain focus on your process.
We further support your production with on-site technical representatives who provide the quick and intense responsiveness demanded in food processing.
While bagging and wrapping are a core part of our product and service offering, we also have sales specialists and designers with an extensive background in food labels and marketing to assist in the development and design of printed materials.
The advantage in choosing Atlantic Packaging for your flexible packaging systems and materials is that we can help our clients eliminate multiple vendor transactions and combine commodity products with core packaging items for across-the-board cost savings and outstanding customer service.
Contact the experts at Atlantic Packaging today to learn how we can help you establish better efficiency at lower costs overall: 1-800-722-5841
Good design is simple, elegant and efficient.
Here at Atlantic Packaging, we believe that great products deserve great packaging. This is why we have a dedicated custom packaging design lab in our Youngsville, North Carolina facility. We develop packaging designs that are engineered to maximize product protection, minimize packing material, and reduce production floor assembly time to bring our customers significant savings.
Our inital step is to evaluate the product’s shape, establish appropriate support points, and create 3D custom packaging design in CAD. Basic packaging elements such as foam, corrugated, SBS, and other materials are strategically cut and assembled during this in-house sample creation process.
Small runs of samples can be used for shipping minimal quantities of high end products that do not justify tooling. We can also run ship tests from individual packs up to full pallets, including sending them to licensed labs for fully instrumented drop tests and assembly time studies.
Our production facility includes foam die cutting, slitting, perfing, saw-cutting equipment and, of course, our design lab.
The goal of our custom packaging design lab is to achieve the best product protection at the lowest cost for our customers.
Call our experts today to learn how our protective packaging solutions can benefit your product and your business: 800-722-5841