Waste360 features insights from Atlantic Packaging, New Earth Ventures, and Ibis Cycles on how AI, next-generation materials, and system design are driving the future of sustainable packaging.
A recent Waste360 feature explores how rising costs, evolving regulations, artificial intelligence (AI), and next-generation materials are reshaping the packaging industry. This article shares perspectives from Matt Saunders, Managing Partner of New Earth Ventures, Caroline DeLoach, Director of Sustainability at Atlantic Packaging, and Roxy Lo, Industrial Designer at Ibis Cycles.
One central theme emerges throughout the story: sustainable packaging is no longer just about material substitution. The biggest opportunities come from optimizing entire packaging systems through better design, smarter data, automation, and circular recovery programs.
The article highlights New Earth Ventures’ focus on three areas driving industry transformation: packaging intelligence and AI, supply chain optimization, and next-generation materials. According to Saunders, these technologies will help brands make better packaging decisions at a speed and scale that would be impossible manually.
The story also features Atlantic’s work helping customers reduce waste through practical, performance-driven solutions, including MUST, a stretch film optimization technology, closed-loop recycling programs, and fiber-based packaging solutions like FibreStap designed to replace unnecessary plastic without sacrificing product protection.
A featured example is the partnership between Atlantic and Ibis Cycles, which resulted in a fiber-based, curbside-recyclable bike packaging system that replaced foam, plastic wrap, and other single-use materials while improving the experience for bike shops receiving and assembling products.
As regulatory pressures increase and innovation accelerates, the article underscores Atlantic Packaging’s belief that the future of sustainable packaging will be driven by a combination of intelligent design, operational efficiency, and breakthrough technologies.
Read the full article: Inside the Design and Tech Boom Driving Sustainable Packaging