Atlantic Packaging is honored to be chosen as Clysar’s Distributor of the Year for 2016.
Clysar presented this award at their annual distributor meeting and reception, held at the Shedd Aquarium in Chicago, in conjunction with Pack Expo 2016. Atlantic’s continued growth and commitment to Clysar’s shrink packaging program, together with our technical expertise and customer service, made us the winning candidate for this award. We’re proud to be deserving of such a distinction for the second time since our partnership with Clysar began in 2002.
Over the years, we’ve invested a great deal in all aspects of shrink packaging, from equipment to technical service to film expertise. Our partnership with Clysar, the leading polyolefin shrink film manufacturer, is in line with our standards and values when it comes to providing exceptional materials.
We look forward to many more years of success with Clysar and our shrink packaging program.
Contact Us to Learn More
Photos from the award presentation
Pictured in photos below, clockwise, are Wes Carter, President of Atlantic Packaging, with Gene Lee, President of Clysar; Wes Carter with the award; Vicki Larson, Clysar Vice President of Sales and Marketing; Michael Hutchings, Clysar National Distribution Manager; Wes Carter and Gene Lee.
Read the Clysar Press Release
In the video below, hear from Pat Cacavella, our leading shrink sales expert, about Atlantic’s overall approach to shrink packaging:
[aesop_video width=”content” align=”center” src=”vimeo” id=”101940641″ disable_for_mobile=”off” loop=”off” autoplay=”off” controls=”on” viewstart=”off” viewend=”on” revealfx=”off”]
Download the Whitepaper
Download Now for Free
One of the dominant trends in packaging over the last decade involved reducing primary and secondary packaging materials to save resources and cut costs. Think about the super-thin plastic water bottles and the smaller caps that are so prevalent today. Or cases of bottled water that are shrink wrapped without a cardboard tray underneath.
Companies have made huge strides in sustainability while also saving a great deal of money by making these changes.
However, reducing or eliminating these packaging materials impacts the stability of a pallet of these goods, especially in the beverage industry where you’re dealing with a dynamic, liquid product that shifts around while in transit.
And this vulnerability in stabilization has had an adverse effect on efforts in both sustainability and cost cutting.
While manufacturers and distributors have changed the way they’re packaging their products, in many cases, they have NOT changed the way they’re stretch wrapping loads on a pallet – unless it has been to just add MORE stretch film. Adding more stretch film applied incorrectly simply adds more waste to the equation without solving the problem.
This disconnect has led to an uptick in load failure during shipping. And load failure leads to damaged product and excess waste, two issues that are both damaging to the environment and extremely costly.
The cause of load failure is often misdiagnosed as a problem with insufficient dunnage or a corrugated box failure. Slip sheets, corner boards, and shrink bundling also get blamed for this mess, especially if they’ve been reduced or removed altogether. While these elements all contribute to packaging a successful load, they are not the last line of defense in moving the load from distribution to retail and they are not the ultimate culprit here.
The truth is, improper stretch wrapping is the leading cause of freight damage. When stretch wrapping fails, all the other packaging components are vulnerable. And for anyone not making the connection between stretch wrapping and load failure, there’s an opportunity to solve this problem and save a significant amount of money in packaging without having to take steps backward in sustainability efforts.
The need for optimal stretch wrapping is more prevalent today because of these reductions in primary and secondary packaging. These reductions leave less margin for error and rely on operators using all the tools and applied science of modern stretch wrapping to protect the products and prevent load failure.
Science of Stretch
With the changing landscape of packaging and the move towards greater sustainability, Atlantic has doubled down on our efforts to choose the best stretch films for our customers and engineer the best possible application for every individual load.
We’ve hired leading experts in stretch film and application. We’ve developed patented stretch film monitoring software. We’ve designed comprehensive customer audits and training sessions.
And now we have the most advanced testing facility in the packaging industry with the ability to re-create the vibration profiles of transportation routes along which products are experiencing damage. We can pinpoint where and how damage is occurring, refine the packaging, and validate a successful stretch wrapping solution, all in a controlled lab environment.
Learn More about the Packaging Solution Center
The Cost of Damage
A recent GMA/FMI study tells us that damaged product from load failure costs $7.2 billion annually in the food & beverage and health & beauty industries alone. This cost represents lost revenue and earnings as well as significant contributions to our landfills from unsaleables.
Most retailers have strict standards for accepting products to their stores. When products and loads are damaged in transit, they may not be accepted at their destination. They are turned around and sent back to the manufacturer who then has to re-work the order. This affects lead times, supply costs, and labor, not to mention lost sales, a reputation issue, and unnecessary waste.
Product damage and load failure are preventable, especially when we apply a scientific approach to identifying the problem and refining the packaging until we have a solution.
A Comprehensive Approach
We’re confident that a comprehensive approach to stretch wrapping, from an initial audit, to testing, optimization, and long-term monitoring, can and will eliminate this kind of failure and damage.
We’re excited to work with our partners and customers to move forward in creating a more sustainable and successful consumer products environment.
Contact Us to Learn More
Over the last decade, we’ve hired material and equipment experts in-house to help give our customers an edge when it comes to choosing the right films and the right equipment settings for their specific applications. We’ve seen first-hand how successful this strategy has been in terms of protecting their products and reducing their material costs.
Stretch Film University is a program developed by these experts in our stretch packaging field. Customers are invited to come to our Charlotte, NC facility to get a close-up look at our data-driven approach to stretch wrapping. We start with an informative presentation, then demonstrate a variety of wrap patterns and settings on our test equipment. We also show how tracking material usage will help keep customers’ stretch operation in optimal performance.
Because differences or changes in stretch film application are not apparent simply by looking at a wrapped pallet, you can apply a pound of film or 4 ounces of film to a load and it will look exactly the same. Stretch Film University reveals the differences in film application and educates our customers on proper application for best performance and lowest cost.
Contact Atlantic to learn more and to book a session at Stretch Film University: (704) 588-1400.